What you'll find here
Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
E-Type13 PDFs
Jaguar E-Type
This archive contains 13 original dealer brochures for the Jaguar E-Type spanning 1961 to 2018. The collection traces the evolution of one of motoring's most celebrated sports cars across nearly six decades, from early roadster variants through the Series 2, 2+2, and the contemporary E-Type Zero. Materials represent two key markets in English and German. An essential resource for automotive historians, researchers, and enthusiasts seeking to understand the design legacy and market presence of this iconic model.
Multi-marketMarket
13PDFs
1961–2018Production
10Model years
Why it matters
Original manufacturer materials document equipment and options exactly as they were offered.
How to navigate
Use search or the year browser below. Each brochure card links to the full PDF download.
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Open a year to view details and download the brochure.
1961 Jaguar E-Type Brochure
Jaguar's 1961 E-Type arrived as a direct answer to Ferrari and Mercedes-Benz, a 265-horsepower challenge that redefined what a British sports car could be. The marque's first true competitor in the open two-seater segment, it drew buyers from across Europe and North America who found Ferrari's asking price impossible to justify once they'd seen what Coventry had built.
1966 Jaguar E-Type 2+2 Brochure
By 1966, the extended 2+2 body brought genuine rear seating to a market where rivals like the Aston Martin DB6 already offered it, yet Jaguar's version carried the same 3.8-litre six delivering 265 horsepower as its two-seat sibling. British buyers found themselves choosing between the classic proportions of the fixed-head coupé or this longer, more family-capable interpretatio
1968 Jaguar E-Type 2+2 Brochure
By 1968, the E-Type range had grown to encompass the 2+2 coupé alongside the iconic open roadster and fixed-head coupé. The 4.2-litre unit, now standard across the line, delivered 245 horsepower to buyers wanting a genuine four-seater without sacrificing the marque's sporting character. The extended wheelbase made room for practicality without diluting the bloodline.
1969 Jaguar E-Type Series 2 Brochure
By 1969 the E-Type catalogue offered two distinct paths: the open roadster and the fixed-head coupé, each with the 4.2-litre straight-six now delivering 245 bhp. Buyers weighing against the Aston Martin DB6 found in Jaguar's range a broader appeal—more affordable, equally purposeful, with the practicality of genuine luggage space and an available automatic transmission for thos
2018 Jaguar E-Type Zero Brochure
When Jaguar unveiled the E-Type Zero in 2018, it positioned the car as a statement about the marque's electric future rather than a mass-production model. Only nine examples were built that year, each a bespoke conversion of an original 1960s coupé or roadster. The 295 kW motor and 40 kWh battery represented Jaguar's engineering philosophy applied to its most celebrated form.
1971 Jaguar V-12 Brochure
The 5.3-litre V-12 engine, producing 314 horsepower, was Jaguar's answer to American muscle and European grand-touring rivals alike. By 1971, this powerplant had matured past its racing origins into a refined road unit, paired with a four-speed automatic that American buyers preferred. The combination positioned the V-12 as the ultimate expression of postwar British luxury engi
1973 Jaguar V-12 Brochure
By 1973, the V-12 faced a different American buyer than its European counterpart. Mercedes-Benz offered the 450 SEL, Cadillac the Eldorado—both massive, both luxurious. Jaguar's answer was leaner, more refined, powered by a 5.3-litre engine producing 244 horsepower after emissions tuning. The catalytic converter and strict US regulations had tempered the original output, yet th
1968 Jaguar XK-E Brochure
By 1968, the XK-E faced stiffening American safety and emissions regulations that forced Jaguar's hand. Against the Corvette's raw muscle and the Porsche 911's engineering precision, the Series 1.5 held its ground through sheer elegance and the proven 4.2-litre inline-six producing 246 horsepower. Buyers choosing the XK-E over American iron were after something different: a car
1969 Jaguar XK-E Brochure
By 1969, the XK-E faced mounting pressure from Chevrolet's Corvette and Porsche's 911, yet Jaguar's roadster still commanded respect in American showrooms. The 4.2-litre straight-six, now producing 246 horsepower, delivered the blend of British refinement and raw acceleration that kept buyers choosing the cat over cheaper, noisier alternatives.
1966 Jaguar XK-E 2+2 Brochure
By 1966, Jaguar introduced the 2+2 variant to capture buyers seeking genuine sportscar performance without sacrificing rear-seat practicality. American dealers found strong demand for this configuration—the stretched wheelbase accommodated two occasional passengers, while the 3.8-litre inline-six still delivered 265 horsepower. It positioned the XK-E directly against the Corvet
1962 Jaguar XK-E Coupe Brochure
The 1962 coupe arrived as a fully fledged two-seater, joined by an open roadster variant that same year. Both shared the 3.8-litre straight-six generating 265 horsepower—enough to make this British machine one of the quickest production cars available to American buyers. The brochure promised independent suspension, four-wheel disc brakes, and a sleek aluminium body that would
1965 Jaguar XK-E Coupe & Roadster Brochure
The 1965 model year arrived as Jaguar's answer to Ferrari's stranglehold on the affordable exotic market. Under the bonnet sat a 4.2-litre straight-six developing 265 horsepower, enough to challenge Corvette Sting Rays and early Porsche 911s at a fraction of their price. American buyers found themselves choosing between a fixed coupé or a nimble roadster—both capable of 150 mph
1967 Jaguar XK-E Coupe & Roadster Brochure
By 1967, the XK-E had firmly established itself as the sports car that made Porsche owners reconsider their choices. The American market received both the fixed-head coupé and the open roadster, each powered by a 3.8-liter six producing 246 horsepower. Buyers could opt for the four-speed manual or the Borg-Warner automatic transmission—a choice that defined whether they wanted
Frequently asked questions
How many documents are in the Jaguar E-Type archive?
The archive contains 13 original documents covering the Jaguar E-Type. These include factory brochures, dealer catalogs, and press materials spanning multiple decades. The collection captures the evolution of this iconic sports car from its debut through modern reinterpretations. Each document has been authenticated and cataloged for research purposes.
What years does the archive cover?
The collection spans 1961 to 2018, beginning with the E-Type's original launch materials. Not every year is represented, as gaps exist between certain periods depending on document availability. The densest coverage focuses on the classic production era, with additional materials documenting later revivals and modern variants of the model.
Can these documents help with E-Type restoration?
Absolutely. Original brochures and catalogs provide authentic specifications, color options, and equipment details essential for accurate restoration. They serve as reference guides for verifying original features and understanding period-correct configurations. Combine these with dedicated service manuals for comprehensive restoration guidance covering mechanical systems and assembly procedures.
Are there regional variants in this collection?
Yes, the archive includes documents from two regional markets. This means you'll find market-specific variations in specifications, safety features, and marketing approaches. Regional differences matter for collectors and restorers seeking to authenticate or recreate a particular market version of the E-Type accurately.
Which E-Type generations and variants are documented?
The archive covers five distinct variants: the original E-Type, the 2+2 model, Series 2, the modern E-Type Zero, and the V-12 version. This range demonstrates the model's evolution from its revolutionary 1961 debut through contemporary reinterpretations. Each variant has period-specific documentation reflecting its era and market positioning.
How does this archive page differ from the E-Type catalog page?
This archive page focuses on historical documents themselves—their provenance, availability, and research value. It documents what materials exist and their coverage. The catalog page, conversely, describes the car's technical features and performance characteristics. Archives preserve source materials; catalogs explain the vehicles themselves.
How frequently is the E-Type collection updated?
The collection grows as authentic documents are acquired and authenticated, though updates follow no fixed schedule. New materials are added based on availability and verification of authenticity. Check back regularly to discover newly cataloged E-Type brochures, press kits, and dealer materials added to the archive.