Comparison
Comparison

How to use the Archive

Start with a model family, then narrow down by year range and market. Each model page contains grouped PDFs (brochures, option lists, technical sheets) so you can quickly compare specifications and equipment changes across generations.

If you're researching a specific trim or engine variant, use the era filter first and then search by model name — older Chevrolet brochures often use naming conventions specific to their period (e.g., 3 Wheeler – Super 3, Aero, Model Range).

Quick tips

  • Use short chassis codes: 3 Wheeler – Super 3, Aero, Model Range
  • Match your market — US and EU editions differ in specs and equipment
  • Look for 'spec' or 'technical data' PDFs for numbers
  • Option guides list RPO codes — useful for restoration research

Roadster

3 Wheeler – Super 3
13-year lightweight roadster, 2011–2024.
8PDFs
2011 - 2024years covered
Aero
Morgan's lightweight sports car, 1999–2015.
5PDFs
1999 - 2015years covered
Model Range
Roadster and coupé: 1987–2015 in archive.
8PDFs
1987 - 2015years covered
Others
Morgan's concept and specialty vehicles, 2009–2011.
4PDFs
2009 - 2011years covered
Plus 4 – Plus 8
2005–2015: British sports car with six brochures.
6PDFs
2005 - 2015years covered
Roadster
Morgan's mid-range sports roadster, 2006–2015.
6PDFs
2006 - 2015years covered
Quick Reference.

Morgan Archive — Key Facts for Research

What's included

37 original PDFs: sales brochures, dealer catalogs, option guides, technical data sheets, and press kits across 6 model families.

Time span

1987 through 2024. Deepest coverage in the 1980s–2020s era, matching peak brochure production.

Most documents

3 Wheeler – Super 3 (8), Model Range (8), Plus 4 – Plus 8 (6), Roadster (6), Aero (5).

How to cite

Original manufacturer + year + "via Automobilisto Archive". The documents are GM/Morgan copyright; the archive metadata is Automobilisto editorial.

About the Morgan Archive

Hand-built. Still. In 2024, Morgan produces roughly 500 cars annually — each one assembled by craftspeople who treat every panel like it matters, because it does. H.F.S. Morgan founded the company in 1909 in Malvern, England, initially building three-wheelers with motorcycle engines bolted into spindly frames. Sound primitive? It was brilliant. While everyone else chased horsepower and factory efficiency, Morgan discovered something the industry forgot — that driving could be tactile, mechanical, honest. A century later, that philosophy hasn't budged.

Why does a car company still hand-stitch leather seats and use ash-wood frames in the age of robots and carbon fiber? Because Morgan's customers don't want efficiency. They want connection. The Plus 8 proves it — a BMW V8 in a chassis that feels like 1960s engineering with modern safety. The 3 Wheeler resurrects the brand's roots with a motorcycle engine and zero creature comforts. No power steering. Barely any weather protection. People queue for months to buy one. That's not nostalgia — that's rebellion against the digital dashboard age.

The current lineup spans everything from the minimalist Super 3 through elegant roadsters like the Roadster to the aerodynamic Aero 8 and Plus 6. Each model tells the same story differently — raw, unfiltered driving wrapped in wood and aluminum. Morgan refuses to chase electrification trends or autonomous technology. Instead, they've carved out something rare: a company that builds cars for people who actually want to drive them. That's the Morgan way.

Coverage by Decade

Document distribution across eras.

DecadeBrochuresModelsCoverage
1980sBrochures8Models1Coverage
1990sBrochures5Models1Coverage
2000sBrochures16Models3Coverage
2010sBrochures8Models1Coverage
All ErasBrochures37ModelsFull ArchiveCoverage

Frequently Asked Questions

What's actually in the Morgan archive on Automobilisto?

Fifty documents spanning 1974 to 2024 across fifty model families. You'll find original brochures, dealer catalogs, price lists, option guides, press kits, and technical PDFs. The deepest coverage includes the 1974 4/4 and Plus 8, plus full model range editions from 1981, 1987, 1988, and 1994. Documents come in multiple languages and markets.

Are these genuine Morgan factory documents?

Yes. These are scans of original manufacturer materials sourced from dealer liquidations, private collections, and museums. Automobilisto is independent and unaffiliated with Morgan—we're just the archive. The documents remain Morgan's intellectual property. We provide cataloging, metadata, and infrastructure.

How do I find a brochure for a specific year?

Search by model name plus year, like 'Morgan Plus 8 1985'. Use the decade filter on model pages to narrow results. Remember brochures were typically printed six to twelve months before the model year. If your exact year isn't there, check surrounding years—they often cover the same generation.

What if I can't find the brochure I'm looking for?

Use the 'Request a PDF' button and specify the brand, model, year, and market. If you own an original brochure, email [email protected]. We're always sourcing new documents, and contributors get credited in our records.

Which markets and languages are covered?

The archive includes international, Dutch, UK, and US market editions. Coverage varies by era and model—some generations have multiple regional versions, others focus on one market. Check the document details to see which market edition you're viewing.

Can I use these documents for business or publication?

These PDFs are for personal research, academic study, and editorial reference. The documents remain Morgan's property—commercial use needs their permission. If you publish anything, cite the original manufacturer and year, then credit Automobilisto as the archive source.

How often does the Morgan archive get updated?

New documents arrive after sourcing, authentication, cataloging, and editorial review. Check the 'Recently Added' section to see what's new. Major batch updates are announced through our newsletter, so subscribe if you want to stay in the loop.

How does the archive connect to Morgan's vehicle specs?

Each brochure page links directly to verified technical data in Automobilisto's Morgan catalog. So you can read the original marketing material, then cross-reference exact engine specs, dimensions, and production details in one place.