What you'll find here
Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
This collection contains 15 original dealer brochures for the Proton Exora spanning 2010 to 2023. The archive documents the evolution of Malaysia's practical family van across more than a decade, capturing every generation and variant from the standard model through the Black Edition, Bold, and Star versions. Material sourced from five regional markets provides insight into how the Exora was positioned and marketed globally. Ideal for automotive historians, researchers, and enthusiasts tracking the model's design and commercial development.
Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
Original manufacturer materials document equipment and options exactly as they were offered.
Use search or the year browser below. Each brochure card links to the full PDF download.
Open a year to view details and download the brochure.
The 2010 Exora arrived as Proton's answer to the compact MPV segment, offering three distinct body configurations: a five-seater, a six-seater, and the full seven-seat layout that justified its stretched wheelbase. Buyers could specify trim levels ranging from base utility through to more appointed variants, with engine choice limited to that single 1.6-litre unit producing 109
By 2011, the Exora's 1.6-litre engine produced 104 horsepower, adequate for Indonesia's urban routes but outpaced by the optional 1.8-litre unit delivering 138 hp for buyers seeking stronger acceleration. A 2.0-litre turbodiesel sat atop the range, offering torque-focused efficiency across longer routes. The CVT automatic transmission became the preferred choice for stop-and-go
By 2016, the Exora faced stiffening competition from imported crossovers and the rising Honda Odyssey presence in Australia and Malaysia. Proton's response was a turbocharged 1.6-litre petrol engine producing 138 horsepower, paired with a five-speed manual or four-speed automatic transmission. The engineering emphasis remained on affordability and practicality rather than outri
By 2017, the Exora had carved out a niche in the Australian market as a three-row family hauler where Japanese rivals dominated. With a 1.6-litre petrol engine producing 104 hp, it competed against the Toyota Avanza and Nissan Serena by offering more affordable entry to the seven-seat segment. Australian buyers valued its straightforward practicality and lower running costs.
By 2018, the Exora faced stiff competition from the Toyota Avanza and Nissan Livina across Southeast Asian markets, yet Proton's seven-seat layout offered practical appeal for growing families. The 1.6-litre petrol engine producing 104 hp provided adequate performance for city and highway duties, positioning it as an affordable alternative to Japanese rivals.
By 2019, the Exora occupied a peculiar middle ground in Malaysia's family car market. Proton refreshed the seven-seater with a 1.6-litre petrol engine producing 104 hp, targeting buyers who needed practical space without the cost premium of imported rivals. The updated interior and revised exterior styling signalled the brand's commitment to the segment, even as SUVs began resh
By 2020, the Exora faced stiffening competition from newer Honda Odyssey and Toyota Avanza rivals, yet Proton refreshed its seven-seater with a bolder grille and updated interior trim. The 1.6-litre petrol engine, producing 110 hp, remained unchanged, but enhanced safety features and a revised infotainment touchscreen gave buyers more reasons to choose it over ageing competitor
By 2023, the Exora's transversely mounted 1.5-litre turbocharged engine—new to the range that year—produced 177 horsepower and 255 newton-metres of torque, paired with a seven-speed automatic transmission. This powertrain gave family buyers a sharper response than the carryover 1.8-litre naturally aspirated option, while fuel consumption remained competitive in Malaysia's crowd
By 2021, the Exora Black Edition reached Malaysian buyers as a distinctly styled variant of Proton's volume family hauler, competing in a crowded seven-seater segment against the Perodua Alza and imported Toyota Avanza models. The darkened trim—black alloy wheels, tinted rear glass, and charcoal seat upholstery—signalled a more contemporary aesthetic without altering the mechan
By 2012, Proton was carving a niche in Southeast Asian family transport with the Exora Bold—a seven-seater that undercut Japanese rivals on price while delivering practical space. The 1.6-litre petrol engine produced 110 hp, enough for Malaysian roads and urban commutes, positioning this model as the accessible alternative to pricier Honda and Toyota offerings.
By 2013, the Exora Bold lineup offered buyers a choice between the practical five-seater and seven-seater configurations, each powered by the same 1.6-litre petrol unit producing 104 horsepower. The brochure showcased multiple trim levels and colour options tailored to Malaysian family budgets, positioning the model as an accessible alternative to imported minivans commanding s
Against rivals like the Toyota Avanza and Daihatsu Xenia dominating Indonesia's affordable MPV segment, the 2015 Exora Bold and Prime offered a locally assembled alternative with genuine seven-seat flexibility. Its 1.6-litre engine producing 104 horsepower pitched it squarely at families seeking practicality over prestige.
By 2015, the Exora Star reached Indonesian showrooms as Proton's answer to the Honda Odyssey and Toyota Avanza—affordable seven-seat practicality in a market where family transport meant space above all else. The model arrived with a 1.6-litre petrol engine delivering 104 horsepower, positioned squarely against Japanese rivals that dominated the segment. Buyers valued its cabin
The Exora archive contains 15 original documents spanning brochures, dealer catalogs, and factory literature. This collection captures the model's evolution across multiple generations and market releases. Each document represents authentic period material sourced directly from Proton's archives or dealer networks.
Our collection spans 2010 to 2023, covering the Exora's entire production run from its market debut through recent years. While the archive is comprehensive, some individual model years may have limited documentation. We continuously add newly discovered materials to fill gaps.
Yes, absolutely. Original brochures and factory literature are invaluable for restoration work. They document original specifications, color options, trim levels, and equipment availability for specific years. Dealer catalogs provide detailed parts information and service procedures essential for authentic restoration.
The archive includes documents from five distinct markets where the Exora was sold. Each region had market-specific variants, trim names, and equipment options. Regional brochures reveal how Proton adapted the Exora for different customer preferences and regulatory requirements across territories.
The archive documents five distinct Exora variants: the original Exora, Exora Black Edition, Exora Bold, Exora Bold & Prime, and Exora Star. Each represents different market phases and trim positioning. Together they chronicle the model's evolution and market strategy over its production lifetime.
The archive page focuses on the documents themselves, their origins, and historical significance. The catalog page presents technical specifications and features of the car itself. Here you explore original marketing materials and period literature; there you find performance data and mechanical details.
We regularly add newly discovered materials as they become available from collectors, dealers, and archives. Updates occur throughout the year as sources are authenticated and digitized. Subscribe to notifications to stay informed when new Exora documents are added to the collection.