What you'll find here
Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
Persona14 PDFs
Proton Persona
This collection brings together 14 brochures documenting the Proton Persona from 1997 through 2023. Spanning over two decades, the archive captures the evolution of this practical sedan across five international markets. Dealer catalogs and promotional materials showcase multiple variants including the Black Edition, Elegance, and Executive trims. A valuable resource for automotive historians, enthusiasts, and researchers exploring the model's development and market presence.
Multi-marketMarket
14PDFs
1997–2023Production
11Model years
Why it matters
Original manufacturer materials document equipment and options exactly as they were offered.
How to navigate
Use search or the year browser below. Each brochure card links to the full PDF download.
Browse by model year
Open a year to view details and download the brochure.
1997 Proton Persona Brochure
The 1997 Persona arrived in UK showrooms as Proton's first serious challenger to the established compact-car order. With a 1.6-litre engine producing 110 horsepower and a five-speed manual gearbox, it undercut rivals on price while delivering competent everyday transport. British buyers discovered a well-equipped saloon that didn't demand a second mortgage.
2011 Proton Persona Brochure
By 2011, the Persona's 1.6-litre four-cylinder engine, rated at 110 horsepower, faced stiffening competition from the Honda City and Toyota Vios in Southeast Asia—both offering similar displacement but with slightly sharper throttle response. Proton's answer lay in a lower service cost and established dealer network across Australia and Indonesia, making it the pragmatist's cho
2016 Proton Persona Brochure
By 2016, the Persona's 1.6-litre four-cylinder engine—producing 104 horsepower and 153 newton-metres of torque—anchored a straightforward family sedan built for Malaysian conditions and purchasing power. A five-speed manual transmission came standard, with an optional four-speed automatic for buyers seeking convenience. Against the ageing Honda City and newer Hyundai Accent, Pr
2019 Proton Persona Brochure
By 2019, the Persona faced a reshaped compact sedan field where the City and Vios dominated, yet Proton's third-generation entry held its ground through aggressive pricing and genuine equipment depth. The 1.6-litre naturally aspirated engine delivered 104 horsepower—modest but proven—while the redesigned cabin featured an eight-inch touchscreen and dual airbags as standard acro
2020 Proton Persona Brochure
By 2020, the Persona had carved out a distinct role in Kenya's compact sedan segment, competing against aging Japanese rivals and newer Chinese arrivals. The updated range offered buyers a 1.6-litre engine producing 104 horsepower, paired with either manual or automatic transmission options. Proton's positioning emphasized affordability without sacrificing the solid engineering
2022 Proton Persona Brochure
By 2022, Proton's Persona had carved out its territory in Malaysia's competitive compact sedan segment, where it faced the Honda City and Toyota Vios head-on. The naturally aspirated 1.6-litre four-cylinder engine produced 104 horsepower, paired with either a five-speed manual or four-speed automatic. Malaysian buyers valued the model's straightforward reliability and accessibl
2023 Proton Persona Brochure
The 2023 Persona arrived with a transversely mounted 1.6-litre four-cylinder producing 104 horsepower, paired with either manual or CVT transmission depending on market specification. Proton engineered this generation to compete directly against the Honda City and Toyota Vios in Southeast Asia, offering a compact sedan that prioritised fuel economy and straightforward mechanica
2021 Proton Persona Black Edition Brochure
When the Black Edition arrived in 2021, it positioned the Persona against rivals like the Perodua Myvi and Honda City by offering aggressive visual differentiation at an accessible price point. The 1.6-litre engine delivering 110 hp remained the mechanical foundation, but the blacked-out trim and darkened alloys gave buyers a sportier identity without stepping into the next seg
2013 Proton Persona Elegance Brochure
The 1.6-litre naturally aspirated engine delivering 104 horsepower formed the backbone of this Australian market entry, paired with a five-speed manual or four-speed automatic. By 2013, Proton had refined the Persona's chassis tuning for sedan comfort without sacrificing the responsive steering that buyers in the region expected. Competitive pricing against the Hyundai Accent a
2014 Proton Persona Elegance Brochure
By 2014, Proton's Australian presence relied heavily on the Persona as an affordable family sedan. The Elegance trim brought air conditioning, power steering, and an audio system to buyers seeking entry-level practicality without premium pricing. Left-hand-drive configuration and local service networks made it accessible across the continent's dispersed markets.
2015 Proton Persona Elegance Brochure
By 2015, the Persona Elegance competed directly against the Honda City and Toyota Vios in Southeast Asia's fiercely contested compact sedan segment. Proton's offering—powered by a 1.6-litre four-cylinder engine producing 104 hp—undercut rivals on price while matching their equipment levels. Indonesian buyers favoured its local assembly credentials and warranty support over impo
2014 Proton Persona Executive Brochure
By 2014, Proton positioned the Persona Executive as an affordable entry into the sedan segment, competing directly against the aging Honda City and the locally assembled Toyota Vios. The 1.6-litre petrol engine producing 110 horsepower offered sufficient performance for Malaysian urban driving, while the Executive trim brought air conditioning and power steering as standard—ess
2013 Proton Persona SV Brochure
The 2013 Persona SV relied on a proven 1.6-litre four-cylinder engine producing 110 horsepower, paired with a five-speed manual transmission that defined its appeal in cost-conscious segments. Proton's engineering prioritized durability over complexity, making it a straightforward choice for Malaysian buyers seeking reliable daily transport without unnecessary expense.
Frequently asked questions
How many documents are in the Proton Persona archive?
The archive contains 14 documents covering the Proton Persona from 1997 onwards. This collection includes brochures, dealer catalogs, and press materials spanning multiple generations and market releases. New documents are added as they become available through our acquisition process.
What years does the Persona archive cover?
Our collection spans 1997 to 2023, capturing the model's evolution across more than two decades. While we have strong coverage of key release years, some intermediate years have limited documentation. This reflects the availability of original factory materials in the archive acquisition market.
Can I use these documents for restoration research?
Yes. Original brochures and dealer catalogs provide authentic specifications, trim details, and equipment lists valuable for restoration work. They show period-correct options, colors, and configurations. These documents serve as reference materials for verifying originality and understanding factory specifications.
Which markets are represented in the Persona archive?
The collection covers 5 regional markets, reflecting where Proton marketed the Persona. Different markets received distinct trim levels, equipment packages, and marketing materials. This regional variation helps document how the model was positioned across different territories and customer bases.
How does this archive page differ from the Persona catalog page?
This archive page focuses on the historical documents themselves—what we hold, when they're from, and their regional origins. The catalog page presents the car's technical specifications and features. Here you explore the source materials; there you learn about the vehicle's capabilities and design.
What trim levels and editions are documented in the archive?
The collection includes materials covering Persona, Persona Black Edition, Persona Elegance, Persona Executive, and Persona SV variants. Each edition had distinct positioning and equipment levels. Original brochures reveal how Proton differentiated these versions for different customer segments.
How often is the Persona archive updated with new documents?
We continuously acquire and add original materials as they become available. There's no fixed schedule—additions depend on what surfaces in the collector and dealer literature market. Significant finds are integrated into the archive as authentication and cataloging are completed.