Sedans & Sportbacks
From compact – elegant design with cutting-edge technology.
View all sedans →Built to carry China's leaders since 1958, Hongqi has evolved from state limousine maker to genuine luxury competitor. The brand combines decades of prestige heritage with modern ambition, now challenging BMW and Mercedes with premium sedans and electric vehicles. Where Western luxury was born in showrooms, Hongqi was forged in history.


12 models from every era — filter by segment or open a model for its generations
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State car. That's what hongqi means in Chinese, and it's not just marketing speak. Founded in 1958 in Changchun by the First Automobile Works, this brand was literally built to carry China's leaders — presidents, premiers, diplomats. Think about that. While Western manufacturers were chasing sports cars and luxury coupes, Hongqi was engineering prestige sedans for the Communist Party elite. No pressure. The CA72, their first flagship, debuted in 1958 and set the tone for decades: imposing, authoritative, unmistakably official. This wasn't a brand built for showrooms — it was built for history books.
Fast forward to today. Hongqi isn't your grandfather's state limousine anymore. They've transformed into a genuine luxury marque competing against BMW, Mercedes, and Audi in the Chinese market — and increasingly beyond. The brand positioned itself as "New Hongqi" starting around 2018, combining their heritage of prestige with modern design language and electrification. Their current lineup spans everything from sedans to SUVs to fully electric vehicles, all with that distinctive red flag logo that's become synonymous with Chinese automotive ambition. Production runs into hundreds of thousands annually across their Changchun and Harbin facilities.
The sedan range includes the elegant L5 and flagship LS7, both pushing boundaries in luxury and technology. Their SUV portfolio has exploded with the HS5, HS7, and premium E-HS9. But here's where it gets interesting: their electric lineup with models like the E-HS3 and EHS7 proves they're serious about the future. Same prestige, new power source.
1953. That's when it all started. Hongqi — meaning "red flag" in Chinese — was born in Changchun as a state-owned enterprise under the First Automobile Works, essentially China's answer to having a proper automotive industry. The founding was political, yes, but also practical. China needed cars. Needed them badly. The early vehicles were hand-built luxury sedans designed to carry government officials, drawing inspiration from Soviet and European designs but with distinctly Chinese ambitions built into every panel.
Those first years? Brutal. The CA72, their debut model in 1958, was magnificent on paper — a massive V8-powered sedan that screamed prestige — but the reality was messier. Production numbers stayed microscopic. Quality control was inconsistent. Think hand-crafted luxury with industrial growing pains. By the 1960s, Hongqi had carved out a niche as China's state car, the vehicle you'd see carrying important people through Beijing's streets. Not bad for a company learning the automotive business from scratch. But it wasn't enough to survive alone.
Fast forward to the 1980s. That's when everything shifted. Deng Xiaoping's economic reforms opened doors that had been locked for decades. Hongqi wasn't just making ceremonial cars anymore — they started thinking about actual consumers. The L5 arrived, a more conventional luxury sedan that proved Hongqi could play in the contemporary market. Still expensive. Still limited production. But it showed intent. The company was evolving, not just existing. That's when people started paying attention again.
The real turning point came in the 2000s. Hongqi embraced SUVs and crossovers when the market was screaming for them. Models like the HS7 and HS5 brought the brand into genuine competition with international players. Quality improved dramatically. Design language became more confident. Suddenly Hongqi wasn't just a relic of state planning — it was a legitimate competitor in China's booming domestic market. The H6 became their volume player, affordable enough for middle-class buyers but still carrying that premium heritage. Smart move.
Today's Hongqi is almost unrecognizable from those early hand-built sedans. They're aggressive on electrification — check their electric lineup if you want proof — with models like the E-HS9 and EH7 pushing into premium segments. From state ceremonial car to genuine automotive competitor. That's a journey. Not every brand survives seven decades of transformation. Hongqi did.
From compact – elegant design with cutting-edge technology.
View all sedans →Versatile SUV family. All with optional all-wheel drive.
View all SUVs →Future of mobility, with up to 600 km range.
View all electric cars →High-performance models. Track performance for the road.
View all performance models →| Segment | Models | Performance | Drive | Features |
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Sedan
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Suv 5 doors
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156 - 610 PS
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Liftback
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245 PS
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Hongqi isn't just another Chinese automaker trying to crack Western markets — it's a state-backed institution with nearly a century of prestige behind it, now building cars that actually matter. The brand's pivot toward premium vehicles and electric powertrains shows ambition that goes beyond mere survival. Want to see where China's luxury push is heading? Check their SUV lineup. For something more forward-thinking, their electric vehicles represent where the company's betting its future. The red flag still waves. This time, it might actually fly.
Hongqi's got 12 models in its current lineup. That's more than you'd expect from a Chinese luxury brand, honestly. They've built out both directions — check their sedan collection if you want traditional luxury, or browse their SUV lineup for something more contemporary. Models like the L5 and E-HS9 anchor their strategy at opposite ends of the spectrum.
Here's the thing about Hongqi — it was born in 1958 as China's answer to state luxury. Founded in Changchun, it built official cars for government leaders. That's not just marketing. It's actual history. For decades, if you were important enough in China, you rode in a Hongqi. That heritage stuck. Today they're pushing into mainstream luxury with models like the HS7 and H9, but they've never forgotten where they came from. That's actually their advantage — legitimacy that younger luxury brands can't touch.
Hongqi's gone all-in on electric vehicles. They've got four main EV models right now — the E-HS3, EH7, E-HS9, and EHS7. Not token efforts. Real vehicles with serious range and power. The E-HS9 especially — it's a three-row electric SUV that doesn't compromise on luxury or performance. You can also browse their full electric catalog to see what's available in your market.
The HS5 is their volume winner. Compact, affordable, still packed with that Hongqi luxury feel. It's where they've really connected with regular buyers instead of just government officials. But honestly, the HS7 is gaining ground fast. Midsize SUVs are where the money is, and Hongqi's nailed the formula there. Both vehicles show how the brand's evolved — they're not just ceremonial cars anymore. They're legitimate choices for people who want luxury without paying Mercedes prices.
Source: Hongqi Official Website (official), China Association of Automobile Manufacturers (CAAM), Wikipedia, China Ministry of Industry and Information Technology (MIIT), China National Automobile Museum·Last updated