Electric Vehicles
Future of mobility, with up to 600 km range.
View all electric cars →Peter Rawlinson's vision wasn't to copy Tesla—it was to build the world's best electric car from scratch. Lucid designs every component, from battery architecture to power electronics, with obsessive efficiency that delivers impossible-looking range and performance. The Arizona-based startup proves that electric luxury doesn't mean compromise, delivering sedans that challenge six-figure German rivals.


2 models from every era — filter by segment or open a model for its generations
hp
hp
s
s
$
$
Peter Rawlinson didn't want to build another Tesla competitor. He wanted to build something better. Founded in 2007 as Atieva, then relaunched as Lucid Motors in 2016, the company started with a radical idea — what if you designed an electric car from the ground up, not as an afterthought conversion of a gas platform? Rawlinson, formerly Tesla's Chief Engineer, brought that obsession with efficiency and performance to Arizona, where Lucid established its manufacturing base in Casa Grande. The brand positioned itself as the antithesis of compromise — luxury, range, and speed all in one package.
Here's what separates Lucid from the EV crowd. Their proprietary battery technology and power electronics deliver efficiency numbers that frankly seem impossible until you see them tested independently. The Air sedan claimed an EPA-estimated 140 MPGe in certain configurations — that's efficiency you'd laugh at in a gas car, stunning in an electric. Over 1,000 horsepower in top variants. Zero to 60 in under three seconds. And yet it seats five adults comfortably in a mid-size package that doesn't feel cramped or compromised. That's the Lucid philosophy — technology serving comfort, not the other way around.
The current lineup spans two distinct vehicles. The Air sedan remains their flagship, a four-door that rewrites what luxury electric performance looks like. Then came the Gravity, their three-row SUV arriving in 2024 to challenge Tesla's Model X and establish Lucid in the family hauler segment. Both are fully electric. No combustion engines here — just refinement, range, and the kind of acceleration that reminds you why electric motors exist.
Peter Rawlinson founded Lucid Motors in 2007 in Newark, California. A former Aston Martin chief engineer, Rawlinson had a vision nobody else was chasing at the time—build the world's best electric car, not just the first one. Think about that for a second. The Tesla Roadster had just launched. The global financial crisis was about to collapse the economy. And here's Rawlinson, assembling a team of aerospace and automotive engineers to tackle battery technology, electric powertrains, and luxury design in one shot. The ambition was almost reckless. But sometimes that's what changes industries.
The early years were brutal. Lucid spent years developing battery architecture and chassis before showing anything public. 2016 brought the first real proof of concept—the Lucid All-Electric Sedan Concept at CES. Stunning design. Impossible efficiency claims. Skeptics everywhere, naturally. Then came the Saudi Arabia investment in 2018. The Public Investment Fund pumped $1 billion into the company, giving Rawlinson the capital he desperately needed to move from prototype to production. Without that money? Lucid probably dies as another ambitious startup with great ideas and empty pockets. The Saudis didn't just write a check—they fundamentally changed the company's trajectory.
Everything shifted in 2021. The Air finally arrived. A four-door luxury sedan with 1,080 horsepower, 516-mile range, and a price tag north of $100,000. The industry watched closely. Here was a car that didn't compromise—it wasn't a Tesla competitor trying to undercut on price, and it wasn't a traditional luxury sedan stuffed with an electric drivetrain as an afterthought. The Air was engineered from the ground up to be electric. Reviewers called it the most advanced sedan ever built. Performance? Astonishing. The 0-60 time hit 2.5 seconds in top spec. That changed everything for the luxury EV market.
Production scaled painfully slowly at first. Lucid promised thousands of cars. They delivered hundreds. Supply chain chaos, manufacturing complexity, the usual startup manufacturing hell—all of it hit hard. 2023 brought another crisis when Rawlinson stepped back as CEO, though he stayed as chief technology officer. The pivot to profitability became urgent. Then came the Gravity, a three-row electric SUV that finally gave the brand a path to volume sales. Larger addressable market. More accessible pricing. The SUV launched in 2024 with genuine promise. Whether it saves the company? Too early to say. But it's the move they needed.
Today Lucid remains one of the most precarious high-end automakers in the world. Brilliant engineering. Stunning design. Deep pockets from Saudi backers. But profitability remains elusive, and competition keeps intensifying. The company's future hinges on whether customers will pay luxury prices for electric cars in a market increasingly crowded with options. Explore their full electric lineup and see how they're reshaping luxury mobility. From a scrappy startup to a Saudi-backed player with genuinely innovative vehicles—Lucid's story isn't finished writing itself.
Future of mobility, with up to 600 km range.
View all electric cars →
Lucid is playing for keeps in a game where most startups fold. They're not building cars to chase headlines — they're building them to prove electric luxury can actually work at the highest level. Think about that. A company barely a decade old, already delivering sedans that make six-figure German competitors nervous. Their SUV lineup is expanding their reach, while their entire portfolio consists of pure electric powertrains. No hedging. No compromise. The real question isn't whether they'll survive — it's whether the market will catch up to what they're already doing.
Lucid's got two models in their lineup right now. There's the Air, their flagship sedan that started everything, and the Gravity, their three-row SUV that just arrived. Both are all-electric. The Air's been the volume player, but Gravity's where they're betting the company's future. Solid range, too.
2007. That's when Peter Rawlinson and a team of engineers started the company in California, though it took years before the Air actually hit the road. Think of it like this — they spent over a decade perfecting the platform before showing the world what they had. First customer deliveries? 2021. Long game. Not the fastest path to market, but they weren't rushing electric vehicles out the door.
Range. Seriously. The Air's EPA-rated at 516 miles on a single charge — that's class-leading, no asterisks. They've obsessed over efficiency in ways most EV makers haven't. The platform's incredibly light, the motors are optimized, the aerodynamics are surgical. Plus, their in-house battery tech and power electronics give them advantages competitors are still chasing. That's the whole philosophy — electric vehicles that don't compromise on distance or performance.
Yep, all-electric. That's the entire lineup. No hybrid option, no internal combustion fallback. It's a bold bet — they're committed to the EV transition completely. The Air and Gravity are both battery-powered from the ground up. Not a half-measure. Browse their full electric vehicle lineup to see what I mean.
The Air, hands down. It's been their only offering until recently, so it's carried the brand. Strong acceleration — the Sapphire variant hits 60 mph in 1.89 seconds. Incredible interior space for a sedan. But the Gravity's coming on strong now that it's in production. SUVs sell, so expect that to shift. Still, the Air's the one that made Lucid's reputation.
Source: Lucid Motors (official), National Highway Traffic Safety Administration (NHTSA), Wikipedia, Alliance of Automobile Manufacturers (AAM), Society of Automotive Engineers (SAE)·Last updated