Sedans & Sportbacks
From compact 03, 07 – elegant design with cutting-edge technology.
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Lynk & Co exploded onto the global stage in 2017 as Geely's premium sub-brand — and nobody quite saw it coming. Founded in Gothenburg, Sweden (yes, really — a Chinese company headquartered in Sweden), it represented something different. Not just another luxury nameplate chasing prestige. Instead, Lynk & Co positioned itself as a "cool brand for a connected generation," blending Scandinavian design sensibility with Chinese manufacturing efficiency and technology-first thinking. The founding team brought together Swedish automotive veterans and Geely's ambitious engineers, creating something that felt genuinely new. No heritage baggage. No century-old traditions to defend. Just forward-thinking vehicles built for younger, digitally-native buyers who wanted style without the stuffy attitude.
What separates Lynk & Co from every other premium upstart? The commitment to connected technology and an almost radical transparency around ownership. Their vehicles come loaded with sophisticated infotainment systems, smartphone integration that actually works, and over-the-air update capability — standard, not optional. Geely's backing means serious engineering resources and manufacturing scale that most startups could only dream about. The brand targets buyers aged 25-45 who prioritize digital experience and design over traditional luxury signifiers. Production capacity sits comfortably within Geely's massive ecosystem across China, Sweden, and Malaysia. Think of it as premium-without-pretension — quality and innovation delivered at prices that make traditional luxury brands nervous.
The lineup spans everything buyers actually want. Sleek sedans like the 03 and 02 deliver everyday practicality wrapped in Scandinavian minimalism. Confident SUVs including the 01, 08, and 07 handle everything from city commutes to weekend adventures. Electric powertrains appear across the range, with the Z10 and premium 900 leading the charge. Seven models. Seven different ways to think about what premium driving should actually be.
2016 changed everything. Geely, already a rising Chinese automaker, decided to do something radical — create a premium brand that wouldn't play by the old rules. Li Shufu's vision was simple but audacious: build cars for young, tech-savvy buyers who didn't care about heritage or prestige, only design and innovation. Lynk & Co was born. The name itself came from the concept of "linking" people, cars, and experiences. Based in China but genuinely global from day one, the brand represented something the automotive world hadn't quite seen before — a Chinese premium player with genuine design ambition and digital-first thinking. Not just another knockoff trying to look European. This was different.
The first model, the 03, launched in 2018 and immediately turned heads. Compact sedan. Striking design by Peter Horbury, a legendary designer who'd previously shaped Volvo's modern identity. The proportions were bold — long hood, short overhangs, aggressive grille — nothing like the timid Chinese cars people expected. But here's the thing: the 03 wasn't just pretty. It came loaded with technology, competitive pricing, and a subscription-based ownership model that made traditional dealership networks look archaic. Early sales exceeded expectations. Chinese buyers got it. Young professionals, especially in tier-one cities, embraced the brand's rebellious attitude. The 03 sold over 300,000 units in its first few years. Game-changer.
Expansion came fast. 2019 brought the 01, a larger SUV that proved the brand's success wasn't a one-hit wonder. Then came the 02 and 08, filling gaps across the lineup methodically. Each model refined the design language — clean lines, minimalist interiors, intuitive infotainment systems. The brand wasn't just selling cars. They were selling a lifestyle rooted in connectivity and digital integration. Dealerships became "experience centers." Ownership became flexible through various subscription tiers. Think about that for a second — completely reimagining how people relate to car ownership. It worked in China. It worked so well the company decided to go international.
Going global. That's where things got interesting. Lynk & Co began European expansion around 2021, targeting markets where young buyers valued design and technology over brand pedigree. The 01 arrived in Scandinavia and Western Europe with competitive pricing that undercut established premium brands. Not everyone took them seriously at first. Then they drove one. The build quality was genuinely solid, the technology genuinely useful, and the design genuinely fresh. The 08 joined the European assault, targeting the lucrative midsize SUV segment. European automotive journalists stopped dismissing them. They started praising them. Sales grew. Still, penetration remained limited compared to domestic dominance — European buyers, it turned out, still cared about heritage more than the brand anticipated.
Now. 2024 and beyond belong to electrification. The Z10, an all-electric sedan, launched recently as Lynk & Co's answer to Tesla and Chinese EV competitors. The 07 and 900 represent the brand's premium electric ambitions. Check out their entire electric lineup. The company that redefined premium car ownership in China now faces the challenge every automaker fears — staying relevant as the industry transforms completely. They've invested heavily in battery technology and autonomous driving. Their subscription model actually advantages them here. Digital-first thinking translates beautifully to connected EVs. Will they succeed globally? That's still being written.
Lynk & Co — it's a brand built on a simple idea that somehow feels radical: make premium cars accessible without the pretense. Seven models, mostly SUVs that blend style with practicality, and a growing lineup of electric vehicles pushing toward a cleaner future. Think of them as the brand that refuses to play by luxury rules — no stuffy heritage, no pretentious gatekeeping, just solid engineering wrapped in distinctive design. They're still young, still proving themselves. But that's exactly what makes them interesting. Ever wonder what happens when you strip away tradition and just build what people actually want?
From compact 03, 07 – elegant design with cutting-edge technology.
View all sedans →Versatile SUV family: 01, 08, 900. All with optional all-wheel drive.
View all SUVs →Future of mobility: 02, Z10 with up to 600 km range.
View all electric cars →| Segment | Models | Performance | Drive | Features |
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Sedan
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Performance
156 - 350 PS
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Drive
4x4, FWD, RWD
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Suv 5 doors
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Models |
Performance
142 - 734 PS
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FWD, 4x4
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Lynk & Co launched in 2016. Pretty recent in automotive terms, right? It's a Chinese brand backed by Geely Holding, which gave it serious resources from day one. The company started with a clear mission: make premium cars accessible to younger, tech-savvy buyers. They've been scaling aggressively ever since, expanding beyond China into European markets and building a reputation for connected vehicles and digital-first design. Not your typical startup story.
Connected mobility is their thing. Every Lynk & Co comes loaded with smartphone integration, cloud connectivity, and digital services baked into the core design. They're big on the 'sharing economy' angle too—some models support car-sharing features right out of the box. Think of it like this: they're not just building cars, they're building platforms. You can unlock, start, and monitor your vehicle from your phone. Share access with friends. That's the philosophy. It's tech-first thinking applied to ownership itself, honestly.
Absolutely. Lynk & Co's lineup includes electric options across multiple segments. They've committed to electrification as a core strategy, so you'll find EVs alongside traditional powertrains in their portfolio. The brand sees EVs as the future, not an afterthought. Range, charging times, battery tech—they're investing heavily in all of it. It's a smart move for a young brand building in China and Europe simultaneously.
2026-02-22
Lynk & Co (official), China Association of Automobile Manufacturers (CAAM), Wikipedia, Ministry of Industry and Information Technology (MIIT), China Automotive Technology and Research Center (CATARC)
All technical data is taken from official manufacturer specifications and is regularly updated.