Brand history Eagle

The Eagle brand has an interesting history in the automotive industry. Originally established as a joint venture between American Motors Corporation (AMC) and Renault, Eagle produced a range of vehicles that were marketed in the United States and Canada from 1988 to 1998.In the late 1980s, AMC and Renault joined forces to create a new brand that would appeal to a wider range of consumers. They introduced the Eagle marque in 1988, primarily as a means to rebrand AMC's existing models. The first vehicles to wear the Eagle badge were based on existing AMC models. The Eagle Premier, introduced in 1988, was a midsize sedan that shared its platform with the Renault 25. It featured modern styling and advanced technology for its time. Eagle gained popularity for its innovative use of all-wheel drive (AWD) systems. The Eagle Premier and later the Eagle Medallion, a rebadged Renault, were among the first American-made cars to offer AWD as an option. In 1987, Chrysler Corporation purchased AMC, including the Eagle brand. Under Chrysler's ownership, the Eagle lineup underwent significant changes, with the introduction of new models and the discontinuation of some existing ones. During the 1990s, Eagle expanded its lineup to include models like the Eagle Summit, a compact car available as a sedan, coupe, and wagon. The Summit was essentially a rebadged version of the Mitsubishi Mirage, reflecting Chrysler's partnership with Mitsubishi at the time. Two notable models that contributed to Eagle's reputation for sporty performance were the Eagle Talon and Eagle Vision. The Talon, introduced in 1990, was a compact sports coupe developed jointly with Mitsubishi and Plymouth. It offered turbocharged engines and all-wheel drive variants. The Vision, introduced in 1993, was a midsize sedan with stylish design cues and available V6 power. Despite some successes, Eagle struggled to establish itself as a distinct brand within the Chrysler lineup. It faced competition from other Chrysler brands like Dodge and Plymouth, which offered similar models. In 1998, Chrysler made the decision to discontinue the Eagle brand due to declining sales. Today, Eagle vehicles are considered collectibles, cherished by enthusiasts who appreciate their unique place in automotive history.