Brand history Geely

Geely Motors traces its origins back to 1986 when it was established in Taizhou, China. The founder, Li Shufu, envisioned transforming the company into a global automotive powerhouse. During its early years, Geely focused on manufacturing various auto parts and components. In 2001, Geely launched its first-ever automobile, the Haoqing. The car received positive reviews for its affordability and reliability, immediately positioning Geely as a formidable player in the Chinese domestic market. The Haoqing marked the beginning of Geely's journey towards becoming a full-fledged automaker. With increasing success in the Chinese market, Geely set its sights on international expansion. In 2006, Geely made its international debut, exporting vehicles to the Middle East and Southeast Asia. Geely's expansion was not without challenges, but its perseverance and dedication paid off, leading to significant growth in overseas markets. In a groundbreaking move, Geely acquired the iconic Swedish automaker Volvo Cars in 2010. This acquisition not only granted Geely access to advanced technology and engineering expertise but also helped in strengthening Volvo's position as a global luxury car brand. The acquisition demonstrated Geely's determination to be a major player in the international automotive arena. Recognizing the importance of sustainable mobility, Geely made substantial investments in research and development of electric vehicles (EVs). In 2014, Geely unveiled its first all-electric car, the Emgrand EV, showcasing its commitment to eco-friendly transportation solutions. Geely embraced the era of autonomous driving, unveiling its autonomous driving research center in 2016. Collaborating with tech giants and experts, Geely made significant progress in autonomous vehicle technology, demonstrating several successful tests on public roads. By 2021, Geely had established a strong global presence, with manufacturing facilities and sales networks in various countries. Geely's innovative models, including sedans, SUVs, and electric vehicles, were well-received worldwide, further solidifying its status as an international automotive force.

1986

The Geely HQ, launched in 1986, was the very first model to roll off Geely's production line. As the foundation of the company's success, the HQ marked a significant milestone in Geely's history. The HQ was a no-frills compact sedan, designed to cater to the growing demand for affordable and reliable transportation options in China. Despite its simplicity, the HQ gained popularity for its fuel efficiency and ease of maintenance.

1990

Geely introduced the Uliou, a subcompact hatchback designed to appeal to urban commuters. The Uliou showcased a more modern and aerodynamic design compared to its predecessor, the HQ. Equipped with a peppy engine and enhanced safety features for the time, the Uliou gained traction among young professionals seeking a practical and stylish city car.

1992

As Geely's lineup expanded, the company released the Haoqing in 1992. The Haoqing was a versatile mid-sized sedan that aimed to cater to families and business professionals alike. With a spacious interior, comfortable seating, and upgraded features, the Haoqing became a popular choice for those seeking a well-rounded and affordable vehicle.

1993

Geely ventured into the SUV market with the Urban Knight, a compact SUV released in 1993. The Urban Knight combined off-road capabilities with a city-friendly design, making it suitable for both urban and rural driving conditions. The SUV's rugged appearance and competitive pricing made it a noteworthy addition to Geely's growing lineup.

1994

The Geely Freedom Ship, introduced in 1994, was a compact minivan designed to accommodate larger families and commercial use. With sliding doors for easy access and a flexible seating arrangement, the Freedom Ship emphasized practicality and versatility. It quickly found favor among business owners looking for a budget-friendly people-carrier.

1996

Geely introduced the King Kong, a compact sedan that captured attention with its bold design and advanced features. The King Kong boasted a sleek exterior, comfortable interior, and an array of amenities typically associated with higher-priced vehicles. It quickly gained popularity among urban commuters seeking style and practicality at an affordable price point.

1997

The Geely MR7130, launched in 1997, was a versatile compact hatchback designed for urban mobility. With its nimble handling and fuel-efficient engine, the MR7130 appealed to drivers looking for an economical and reliable daily driver. The model's compact size made it maneuverable in tight city spaces, while its spacious interior offered surprising comfort and cargo capacity.

1998

The Geely SL, unveiled in 1998, was a mid-sized sedan that elevated Geely's reputation for producing stylish and affordable vehicles. The SL showcased a more refined exterior design, incorporating sleek lines and modern aesthetics. Inside, the SL offered a well-appointed cabin, featuring comfortable seating, advanced safety features, and a host of convenience options.

1999

Geely expanded its lineup to include the Urban, a compact SUV, in 1999. The Urban combined the ruggedness of an SUV with the practicality of a city-oriented vehicle. It featured a spacious interior, elevated ride height, and capable off-road capabilities, making it suitable for both urban adventures and weekend getaways.

2000

Geely launched the Free Cruiser, a compact minivan designed for families and commercial use. The Free Cruiser boasted a roomy interior, flexible seating configurations, and a range of convenience features. It became a popular choice for businesses requiring a versatile and cost-effective people-carrier. Geely introduced the Merrie 300, a compact hatchback designed for urban commuters seeking a balance of style and efficiency. The Merrie 300 featured a contemporary design with smooth lines and a spacious interior, providing ample room for passengers and cargo. Its fuel-efficient engine and affordable price made it a popular choice for budget-conscious drivers.

2001

The Geely Beauty Leopard, launched in 2001, represented Geely's foray into the sports coupe segment. With its sleek and aerodynamic design, the Beauty Leopard exuded elegance and performance. It offered a range of engine options, including turbocharged variants, catering to driving enthusiasts who sought a thrilling experience without breaking the bank.

2002

Building on the success of the King Kong sedan, Geely introduced the King Kong Cross in 2002. This crossover SUV combined the practicality of a compact SUV with the comfort and handling of a sedan. The King Kong Cross featured enhanced ground clearance, all-wheel drive capabilities, and a spacious interior, appealing to adventurous families and outdoor enthusiasts.

2003

Expanding its minivan lineup, Geely launched the Free Cruiser Cross in 2003. This versatile minivan featured a modern design, improved safety features, and increased interior space compared to its predecessor. With its user-friendly features and flexible seating configurations, the Free Cruiser Cross became a popular choice for families and commercial use.

2004

The Geely CK, unveiled in 2004, was a significant milestone for the brand. It marked Geely's first international entry, targeting global markets with a budget-friendly and reliable compact sedan. The CK offered a competitive package, including modern styling, improved safety standards, and competitive pricing, positioning Geely as a contender in the international automotive arena.

2005

The Geely CK-1, launched in 2005, represented the company's continued focus on international markets. As an upgraded version of the earlier CK model, the CK-1 featured improved safety standards, refined design elements, and enhanced driving performance. Geely targeted emerging markets with the CK-1, offering a cost-effective and reliable compact sedan to appeal to budget-conscious consumers worldwide.

2006

The Geely MK, also known as the Geely Beauty Leopard MK, debuted in 2006 as a successor to the original Beauty Leopard coupe. This sporty compact sedan boasted a modern design, advanced features, and efficient engines. Geely aimed to appeal to young urban professionals seeking a stylish and agile vehicle without compromising on practicality and affordability.

2007

Geely launched the FC, a mid-sized sedan designed to compete in both domestic and international markets. The FC featured a contemporary exterior, spacious interior, and a range of comfort and safety features. Geely's attention to detail and continuous improvements positioned the FC as a compelling option for families and executives alike.

2008

The Geely Panda, introduced in 2008, was an entry-level hatchback that targeted the urban commuter segment. Emphasizing fuel efficiency and practicality, the Panda offered a compact yet functional design, making it ideal for navigating crowded city streets and parking in tight spaces. This model proved popular among city dwellers seeking an affordable and reliable daily driver.

2010

The Geely Emgrand EC8, launched in 2010, was a mid-sized luxury sedan that demonstrated the brand's ambition to compete in the higher-end market segment. With a sophisticated exterior design and a luxurious interior featuring high-quality materials, the EC8 offered a premium driving experience at a competitive price point. Geely's attention to refinement and advanced technology positioned the EC8 as a compelling choice for those seeking affordable luxury.

2011

Introduced in 2011, the Geely Gleagle GX7 was a compact SUV designed to cater to the growing demand for SUVs in the global market. With its rugged and sporty appearance, the GX7 offered a spacious and versatile interior, making it ideal for families and adventurers alike. Geely's commitment to safety and performance was evident in the GX7, further bolstering its appeal to a broader audience.

2012

The Geely Emgrand 7, launched in 2012, was a compact sedan designed to compete in both domestic and international markets. With its sleek design, comfortable interior, and a host of modern features, the Emgrand 7 aimed to redefine the compact car segment. Geely's focus on innovation and quality positioned the Emgrand 7 as a credible alternative to established global brands.

2014

The Geely Vision, introduced in 2014, represented the brand's efforts to push the boundaries of electric mobility. As an all-electric compact hatchback, the Vision showcased Geely's commitment to sustainable transportation solutions. With a range of eco-friendly features and advanced technology, the Vision demonstrated Geely's vision for the future of mobility.

2015

The Geely Borui, unveiled in 2015, was a mid-sized executive sedan that exemplified the brand's continuous pursuit of sophistication and performance. With a sleek and modern exterior design, a refined and spacious interior, and advanced safety features, the Borui aimed to compete with established global luxury brands. Geely's advancements in engineering and design were on full display in the Borui, signifying the brand's arrival in the executive sedan market.

2016

The Geely Emgrand GS, unveiled in 2016, was a compact crossover SUV designed to cater to urban commuters and young families. The GS offered a sporty and modern exterior, complemented by a feature-rich and comfortable interior. Geely's focus on performance and advanced technology in the Emgrand GS made it a popular choice among consumers seeking a blend of style and functionality.

2017

The Geely Yuanjing X3, launched in 2017, was a subcompact SUV targeted at the urban market. With its compact dimensions and stylish design, the X3 appealed to drivers looking for a nimble and practical city car. Geely's emphasis on connectivity and convenience features made the Yuanjing X3 an attractive option for tech-savvy consumers.

2018

Geely Binrui was a compact sedan that emphasized both performance and efficiency. The Binrui boasted a sleek exterior design, a refined interior, and an array of advanced safety technologies. Geely's commitment to quality and attention to detail in the Binrui exemplified the brand's ability to deliver a well-rounded and reliable compact sedan.

2019

The Geely Xingyue L, launched in 2019, was a premium mid-sized SUV that showcased Geely's dedication to elevating its offerings to the luxury segment. The Xingyue L featured a sophisticated design, a high-quality interior with luxurious materials, and a host of advanced driver-assistance systems. This model marked Geely's entry into the premium SUV market, signaling its intent to compete with established luxury brands.

2020

The Geely Xingyue, introduced in 2020, was a premium mid-sized SUV designed to elevate Geely's offerings to the luxury segment. The Xingyue featured a striking exterior design with a large panoramic sunroof, providing a sense of openness to the cabin. The interior boasted high-quality materials, luxurious trim, and advanced technology. Geely's focus on safety and performance was evident in the Xingyue, which offered a range of powertrain options, including hybrid and plug-in hybrid variants. The Geely Icon, also known as the Geely Jiaji, debuted in 2020 as a stylish and versatile compact MPV (Multi-Purpose Vehicle). The Icon showcased a distinctive exterior design with a prominent grille and sleek headlights. Inside, the vehicle offered a spacious and configurable interior, catering to families and those seeking practicality and comfort. Geely's emphasis on connectivity and advanced features made the Icon a compelling choice in the MPV segment.

2021

The Geely Vision Starburst, introduced in 2021, marked the beginning of Geely's new design philosophy and advanced technology. The Vision Starburst featured a dynamic and futuristic exterior design, characterized by sharp lines and a unique expanding cosmos grille. Inside, the cabin boasted premium materials and a minimalistic yet sophisticated layout. Geely's focus on electrification and sustainable mobility was evident in the Vision Starburst, which came equipped with advanced electric powertrains and connected technologies. The Geely Emgrand SE, launched in 2021, was a compact sedan that aimed to appeal to a wide range of consumers with its blend of practicality and style. The Emgrand SE featured a contemporary exterior design with a well-crafted interior offering comfort and convenience. Geely's emphasis on safety and technology made the Emgrand SE a competitive choice in the compact sedan market.