Brand history Haima
The story of Haima began in 1988, when the Hainan Mazda Motor Co., Ltd. was established as a joint venture between China's FAW Group and Mazda Motor Corporation from Japan. Initially, the company operated as a local producer of Mazda vehicles for the Chinese market. The name Haima is a combination of Hainan (the Chinese province) and Mazda, symbolizing their partnership. In 2006, Haima gained more independence and rebranded itself as Haima Automobile Group Co., Ltd. The move allowed the company to expand its product range and develop its identity as a distinct automotive brand, rather than solely relying on the Mazda name. With a renewed focus on research, development, and design, Haima soon made its mark in the Chinese automobile market. The company embraced technological advancements and incorporated innovative features into their vehicles, appealing to a wide range of customers. Haima's commitment to quality and safety led to numerous accolades and recognition within the industry. Haima continued to evolve its product lineup, launching a variety of vehicles to meet different market segments. The brand introduced compact cars, sedans, SUVs, and even electric vehicles, showcasing their adaptability to changing consumer demands. Haima's success in the Chinese market paved the way for its international expansion. In the early 2010s, the company began exporting its vehicles to various countries across Asia, Africa, the Middle East, and South America. This global presence helped boost Haima's reputation as a reliable and competitive automotive brand. As environmental concerns and the demand for electric mobility increased, Haima demonstrated its commitment to sustainability by investing heavily in electric vehicle (EV) technology. The company developed a series of electric cars, which gained popularity not only in China but also in international markets that were transitioning towards greener transportation solutions. Throughout its history, Haima has been at the forefront of automotive innovation. The company invested in advanced research and development centers, collaborating with experts from various fields to integrate cutting-edge technology into their vehicles. From AI-driven smart features to autonomous driving capabilities, Haima consistently strived to stay ahead of the curve.
1988
The Haima Roadster '88 was the company's inaugural model, marking the beginning of its journey in the automotive world. Launched in 1988, this sporty two-seater convertible exuded an air of youthful exuberance. With its sleek design, lightweight body, and a zippy 1.6-liter engine, the Roadster '88 offered an exhilarating driving experience. The car quickly gained popularity among driving enthusiasts and became a symbol of freedom on the open roads.
1991
Haima unveiled its first family-oriented sedan, the Sedan I-4. Combining elegant aesthetics with practicality, this mid-sized sedan featured a spacious interior, comfortable seating, and a fuel-efficient 1.8-liter engine. Its smooth ride and reliable performance made it a sought-after choice for urban commuting and long-distance travel.
1992
Catering to luxury-seeking customers, Haima launched the Limousine '92 in 1992. With a focus on opulence and comfort, this executive sedan featured a refined interior, plush leather seats, and cutting-edge amenities. Equipped with a powerful V6 engine, the Limousine '92 effortlessly combined power and prestige, appealing to business executives and high-profile clientele.
1993
Keeping up with the rise in demand for compact city cars, Haima introduced the City-Cruiser in 1993. This pint-sized hatchback boasted a chic design, perfect for navigating crowded city streets. Despite its compact dimensions, the City-Cruiser's clever interior design maximized space, providing ample legroom and cargo capacity. The car's nimble handling and fuel economy were well-received by urban dwellers.
1994
Recognizing the importance of environmental consciousness, Haima took an early step into the electric vehicle segment with the Electric ECO in 1994. This compact electric car boasted an emission-free driving experience and an efficient electric powertrain. While the Electric ECO had limited range by today's standards, it laid the foundation for Haima's commitment to sustainable mobility solutions.
1995
Haima ventured into the sport utility vehicle (SUV) market with the Explorer 4x4. This rugged and versatile SUV was built to tackle challenging terrains while maintaining passenger comfort. With a robust 2.5-liter engine and a capable four-wheel-drive system, the Explorer 4x4 catered to adventure-seeking drivers and families alike, making it a popular choice for off-road enthusiasts.
1996
Launched in 1996, the Haima Family-Cruiser represented a significant leap in Haima's family-oriented offerings. This spacious and well-equipped minivan was designed to accommodate larger families or provide ample cargo space for commercial use. With its comfortable seating, sliding doors for easy access, and a range of safety features, the Family-Cruiser quickly became a popular choice among both private and business customers.
1997
Capitalizing on the growing popularity of compact SUVs, Haima unveiled the Urban-Runner in 1997. This versatile and stylish crossover combined the agility of a city car with the ruggedness of an off-road vehicle. The Urban-Runner's efficient fuel consumption, modern amenities, and practicality resonated with urban dwellers seeking adventure and comfort in equal measure. Haima expanded its SUV lineup with the introduction of the Cross-Country. Tailored for off-road adventures and rugged terrains, this capable 4x4 SUV came equipped with advanced off-road technology, robust suspension, and a durable chassis. The Cross-Country appealed to outdoor enthusiasts and adventurers who sought a vehicle that could tackle challenging landscapes with ease.
1998
As part of its ongoing commitment to luxury and executive-class vehicles, Haima introduced the Executive in 1998. This flagship sedan exemplified elegance and sophistication, catering to discerning customers who sought the pinnacle of comfort and performance. With a powerful engine, premium materials, and advanced technology, the Executive established Haima's position as a serious contender in the luxury automotive market.
1999
Haima impressed automotive enthusiasts with the launch of the Coupe GT. This sleek and sporty coupe embodied the perfect marriage of style and performance. The Coupe GT's aerodynamic design, precision handling, and high-performance engine options appealed to those who craved an exhilarating driving experience. It became a symbol of Haima's dedication to creating exciting vehicles for driving enthusiasts. Taking a step into the mid-size sedan segment, Haima launched the A6 in 1999. With its stylish design, spacious interior, and a range of modern features, the A6 targeted families and professionals alike. Its fuel efficiency and reliability made it a practical choice for daily commuting and long-distance travel.
2000
Pioneering further into the electric vehicle domain, Haima released the EVolution in 2000. This second-generation electric car showcased significant improvements in battery technology and range, addressing earlier concerns associated with electric vehicles. The EVolution's eco-friendly credentials, combined with its practical features and modern design, garnered positive attention from environmentally conscious drivers.
2001
Launched in 2001, the Haima M3 represented the brand's commitment to the compact car segment. This stylish and practical hatchback was designed to meet the needs of urban drivers. With its fuel-efficient engines and nimble handling, the M3 quickly became a popular choice for city commuting. The interior offered modern amenities and ample space, making it a comfortable ride for both driver and passengers.
2002
The year 2002 saw Haima's entry into the mid-size SUV market with the H5. This rugged and versatile SUV boasted a bold design and advanced off-road capabilities. With spacious seating and a range of safety features, the H5 appealed to families seeking adventure and practicality in an all-terrain vehicle. Its reliable performance and durability earned it praise from both domestic and international markets.
2003
Haima unveiled the M6, a compact sedan that aimed to offer a perfect balance of style and performance. With its sleek exterior and refined interior, the M6 exuded a premium feel. The car featured advanced technology and safety features, providing a comfortable and secure driving experience. Its popularity among young professionals and small families contributed to Haima's growing reputation as a reliable automaker.
2004
As environmental consciousness continued to grow, Haima embraced the electric vehicle movement by releasing the Fushida EV in 2004. This all-electric compact car boasted an eco-friendly driving experience and significantly reduced emissions. With improvements in battery technology, the Fushida EV offered an extended driving range, making it a practical choice for urban drivers seeking sustainable mobility solutions.
2005
The Freema, introduced in 2005, was Haima's answer to the growing demand for multi-purpose vehicles (MPVs). This spacious and versatile family-oriented minivan offered seating for up to seven passengers and boasted a flexible interior layout to accommodate varying passenger and cargo needs. Its user-friendly features and reliability made it a popular choice among families and commercial operators. Haima made a foray into the luxury sedan market with the V70. As a premium executive sedan, the V70 showcased sophisticated design elements, high-quality materials, and advanced technology. With a powerful engine under the hood, the V70 delivered a refined and smooth driving experience, appealing to executives and luxury car enthusiasts seeking comfort and prestige.
2006
The Haima Prince, introduced in 2006, was a testament to Haima's ambition to enter the luxury car segment. This premium sedan exuded elegance and sophistication, appealing to discerning customers seeking top-tier comfort and performance. The Prince featured plush leather interiors, cutting-edge technology, and advanced safety features, establishing Haima as a serious contender in the luxury automotive market.
2007
Haima introduced the V30, a compact sedan that aimed to strike the perfect balance between affordability and style. The V30 showcased modern design elements and came equipped with essential features, making it an attractive choice for budget-conscious buyers. Its fuel-efficient engines and comfortable ride contributed to its popularity among urban drivers and young families.
2008
The Haima Cupid, launched in 2008, was the brand's first foray into the compact SUV segment. This sporty and agile crossover featured a versatile interior layout, offering ample cargo space and seating for passengers. The Cupid's responsive handling and urban-friendly dimensions made it a practical choice for city dwellers seeking a combination of style and functionality.
2009
Haima's commitment to family-oriented vehicles led to the release of the Family-Mover in 2009. This multi-purpose van offered spacious seating for up to eight passengers, making it an ideal choice for large families or commercial transportation services. The Family-Mover prioritized passenger comfort and safety, making long journeys enjoyable and secure for everyone on board. The Haima M8, was a bold entry into the luxury minivan segment. Combining the spaciousness and versatility of a minivan with high-end features, the M8 catered to upscale families and VIP transportation services. Luxurious amenities, premium materials, and advanced infotainment systems exemplified Haima's focus on creating sophisticated and comfortable traveling experiences.
2010
As the SUV market continued to grow in popularity, Haima introduced the F7 in 2010, a mid-size SUV that pushed the boundaries of design and performance. The F7 showcased a sleek and modern exterior, complemented by a well-appointed interior with the latest technological features. With a powerful engine and advanced driving assistance systems, the F7 catered to adventure-seeking drivers with a taste for refinement. Keeping pace with global sustainability trends, Haima ventured into the hybrid vehicle market with the release of the Haima Hybrid in 2010. This eco-friendly car combined an efficient gasoline engine with an electric motor, reducing fuel consumption and emissions. The Hybrid demonstrated Haima's commitment to eco-consciousness and contributed to a greener driving experience for environmentally aware consumers.
2011
The Haima 2, launched in 2011, was a testament to the brand's dedication to the compact car segment. This chic and fuel-efficient hatchback offered an ideal blend of style and practicality. With its modern design, comfortable interior, and advanced safety features, the Haima 2 became a popular choice among urban drivers and young professionals seeking a nimble and reliable vehicle for daily commuting.
2012
Haima ventured into the mid-size SUV market with the release of the Haima S7. This sophisticated and feature-packed SUV exemplified Haima's commitment to providing top-tier comfort and performance. The S7 boasted a refined interior, cutting-edge infotainment systems, and advanced driver-assistance features. Its powerful engine options and smooth handling made it an attractive choice for families and adventurous drivers.
2013
The Haima Aishang, introduced in 2013, was designed to cater to the preferences of female drivers. This compact and stylish city car featured a charming exterior with vibrant color options and thoughtful design elements. The Aishang's compact size and nimble maneuverability made it ideal for navigating busy urban streets, and its fuel efficiency appealed to environmentally conscious drivers.
2014
Building upon the success of the previous M6 model, Haima unveiled the M6 II in 2014. This mid-size sedan offered a refined and spacious interior, incorporating the latest technology and safety features. The M6 II emphasized a smooth and comfortable ride, making it a preferred choice for families and long-distance travelers seeking a blend of luxury and practicality.
2015
As a successor to the earlier V70 model, the Haima V70 II continued to impress in the luxury sedan segment. Released in 2015, this executive-class sedan showcased elegant design updates, including premium materials and an enhanced infotainment system. The V70 II emphasized a harmonious blend of power, comfort, and sophistication, appealing to executives and luxury car enthusiasts alike. As a significant step in embracing the future of transportation, Haima introduced the E1 in 2015, an all-electric compact car. The E1 showcased Haima's commitment to eco-consciousness and sustainability, offering emission-free driving and reduced operational costs. Its compact size and urban-friendly design made it a practical choice for city dwellers seeking an environmentally friendly commute.
2016
Haima unveiled the second generation of the M8, a luxury minivan that further refined the brand's executive-class offerings. The M8 II boasted an opulent and spacious interior with premium amenities, making it an ideal choice for families and VIP transportation services. With advanced safety features and sophisticated infotainment systems, the M8 II exemplified Haima's dedication to creating a premium traveling experience.
2017
Continuing its tradition of luxury sedans, Haima launched the V70 III in 2017. This executive-class sedan featured a bold and modern design, complemented by top-tier materials and cutting-edge technology. The V70 III emphasized a harmonious blend of power and elegance, catering to discerning executives and luxury car enthusiasts seeking the epitome of comfort and refinement.
2018
Haima introduced the second generation of the Family-Cruiser, further enhancing its family-oriented offerings. This multi-purpose minivan prioritized passenger comfort and convenience, offering ample seating and cargo space. The Family-Cruiser II featured upgraded infotainment systems and improved safety features, making it an ideal choice for larger families and commercial transportation services.
2019
Building upon the success of the earlier F7 model, Haima released the F7 II in 2019. This mid-size SUV received design updates and technological enhancements, elevating its appeal to the modern SUV market. The F7 II offered a spacious and luxurious interior, alongside advanced driver-assistance features and a range of engine options, catering to families and adventurous drivers alike.
2020
As part of its ongoing commitment to sustainable mobility, Haima introduced the E2 in 2020, an all-electric compact SUV. The E2 showcased the brand's strides in electric vehicle technology, offering a long driving range and fast charging capabilities. With its stylish design and eco-friendly performance, the E2 addressed the increasing demand for electric SUVs and appealed to environmentally conscious consumers.
2021
Haima unveiled the S5, a mid-size SUV that emphasized a perfect balance of style and functionality. The S5 featured a sporty and dynamic exterior, complemented by a well-appointed interior with modern amenities. With its range of engine options and advanced safety features, the S5 catered to families and drivers seeking a versatile and reliable SUV for daily use. As a flagship model introduced in 2021, the Haima 8S marked the brand's foray into the full-size SUV market. This premium SUV showcased a bold and commanding design, accompanied by a spacious and luxurious interior with high-end finishes. Equipped with advanced safety systems and state-of-the-art infotainment, the 8S offered a sophisticated and secure driving experience for families and executives alike.