Brand history Hyundai

In 1967, the Hyundai Motor Company was founded in Seoul, South Korea, by Chung Ju-yung, a visionary entrepreneur with a passion for engineering and innovation. Initially, Hyundai started as a construction company but soon diversified its interests into various industries, including automobile manufacturing. In 1968, Hyundai collaborated with Ford Motor Company to produce the first-ever Korean car, the Cortina, a significant step in their journey to become a global automotive powerhouse. During the 1970s and 1980s, Hyundai focused on establishing a robust manufacturing infrastructure and improving its technical capabilities. In 1975, the company introduced the Pony, their first independently designed and manufactured car. The Hyundai Pony marked the beginning of their commitment to producing quality vehicles at affordable prices. As a result, Hyundai became the top-selling automobile brand in South Korea during this period. The 1990s were a turning point for Hyundai as it aimed to expand its presence in the international market. In 1991, they established Hyundai Motor America, marking their official entry into the United States market. The company initially faced challenges with perceptions of quality but quickly improved their offerings, providing longer warranties and enhancing the build quality. As a result, Hyundai's popularity in the U.S. soared, and sales figures steadily climbed. The 2000s marked a significant turning point for Hyundai as it continued to improve its reputation for reliability and quality. They introduced the Sonata and Elantra, two highly successful models that cemented Hyundai's position as a serious competitor in the global automotive market. Additionally, they launched the Genesis luxury sedan in 2008, demonstrating their capability to compete in higher-end segments. Hyundai's focus on environmental sustainability and fuel efficiency became evident in 2009 when they released the Hyundai BlueOn, their first electric vehicle, and also introduced hybrid versions of popular models. During this decade, Hyundai invested heavily in research and development, exploring autonomous driving technology and alternative fuel options. They unveiled concept vehicles like the Hyundai N 2025 Vision Gran Turismo, showcasing their vision for the future of high-performance electric vehicles. In recent years, Hyundai introduced the Ioniq brand, dedicated solely to electric and electrified vehicles, offering models like the Ioniq 5, Ioniq 6, and Ioniq 7. These vehicles incorporate cutting-edge battery technology, striking design, and advanced autonomous driving capabilities, contributing to a cleaner and safer future.

1968

The Hyundai Cortina was the first-ever Korean-produced car, marking Hyundai's entry into the automotive industry. This model was developed in collaboration with Ford Motor Company, and it was based on the British Ford Cortina. It was a compact sedan designed to cater to the growing demand for affordable family cars in South Korea.

1975

The Hyundai Pony was a significant milestone for the company as it was the first car fully designed and manufactured in-house by Hyundai. Launched in 1975, this compact hatchback showcased Hyundai's determination to create high-quality vehicles at affordable prices. The Pony quickly became a symbol of progress and innovation in the Korean automotive market.

1977

Building on the success of the original Pony, Hyundai introduced the Pony Coupe in 1977. This sportier version of the compact hatchback featured a sleeker design, two doors, and enhanced performance. The Pony Coupe aimed to attract a younger and more performance-oriented demographic, adding a touch of excitement to Hyundai's growing lineup.

1983

The Hyundai Stellar was a mid-size sedan introduced in 1983, representing a move towards a more sophisticated and refined market segment. It was Hyundai's first attempt at breaking into the global automotive market, particularly in Europe. The Stellar showcased improved build quality and more advanced features, gaining attention for its value proposition.

1985

Hyundai launched the Pony Excel, an upgraded version of the original Pony model. The Excel featured improvements in performance, safety, and overall reliability. This model's success in international markets, especially in the United States, helped establish Hyundai as a credible contender in the global automotive industry. The Hyundai Sonata, initially released in 1985, marked a significant step forward for Hyundai in the mid-size sedan segment. With its refined design, reliable performance, and competitive pricing, the Sonata gained popularity both in domestic and international markets. It set new standards for Hyundai in terms of comfort and technology.

1986

The Hyundai Grandeur, known as the Azera in some markets, was introduced in 1986 as a flagship sedan. It targeted customers seeking a more luxurious driving experience without the premium price tag. The Grandeur featured advanced amenities, a spacious interior, and smooth performance, attracting a new audience for Hyundai.

1988

The second-generation Hyundai Pony, known as Pony II, debuted in 1988. This model brought significant improvements in terms of design, performance, and safety features. It further solidified Hyundai's commitment to continuous improvement and dedication to meeting customer demands. Building on the success of the initial Sonata, Hyundai released the second-generation Sonata in 1988. This version featured a more modern design, improved handling, and enhanced comfort. The Sonata II continued to be well-received both domestically and internationally, contributing to Hyundai's growing reputation as a reliable automaker.

1990

Though it falls just outside the specified timeline, the Hyundai Excel II is worth mentioning as it was launched in 1990 and became a pivotal model for Hyundai. It was a revised version of the original Excel, with upgrades in various aspects, including design, performance, and safety features. The Excel II further solidified Hyundai's foothold in the global automotive market. The Hyundai Scoupe was a sporty two-door coupe introduced in 1990, designed to appeal to younger drivers seeking a stylish and affordable option. In 1996, Hyundai renamed it the Hyundai Coupe (also known as the Tiburon in some markets) for its second generation. The Coupe showcased Hyundai's ability to produce vehicles with a focus on aesthetics and performance.

1994

The Hyundai Accent, also known as the Excel in some markets, received a significant update in 1994 with the introduction of the X3 generation. The Accent X3 featured a fresh design, improved performance, and better safety features, contributing to its success as a practical and economical choice for daily commuting.

1995

Hyundai released the second-generation Elantra (J2), a compact sedan that was well-received for its reliability, fuel efficiency, and spacious interior. The Elantra II offered a compelling alternative in the competitive compact car segment, attracting budget-conscious consumers with its value-oriented approach.

1996

The Hyundai Tiburon, known as the Coupe in some regions, was a sporty compact coupe that combined sleek styling with accessible pricing. Introduced in 1996, the Tiburon appealed to driving enthusiasts looking for an affordable and visually appealing performance-oriented vehicle.

1997

The Hyundai H1, also known as the Starex in certain markets, was introduced in 1997 as a versatile and spacious multi-purpose vehicle (MPV). The H1 offered ample seating capacity, making it suitable for families, as well as businesses requiring a people carrier. Its practicality and reliability helped establish Hyundai's presence in the MPV segment.

1998

Hyundai launched the fourth-generation Sonata (EF), showcasing further advancements in design, performance, and safety features. The Sonata IV featured a more contemporary look and was equipped with modern amenities, appealing to consumers seeking a higher level of sophistication in their mid-size sedan. The Hyundai XG, also known as the Grandeur in some markets, was introduced in 1998 as a mid-size luxury sedan. The XG emphasized comfort, advanced features, and elegant styling, demonstrating Hyundai's ambition to compete in the higher-end market segment.

1999

The Hyundai Trajet, released in 1999, was a spacious and family-friendly MPV designed to accommodate larger groups comfortably. With its flexible seating arrangements and a host of practical features, the Trajet catered to consumers looking for a practical and reliable people mover. The Hyundai Santa Fe, marked the company's entry into the SUV market. As a compact crossover SUV, the Santa Fe offered a blend of utility, comfort, and affordability, which resonated with consumers seeking a versatile vehicle for both urban and outdoor adventures.

2000

The third-generation Hyundai Accent, known as the MC, debuted in 2000. This compact car showcased significant improvements in design, performance, and safety features. With its fuel-efficient engine and budget-friendly pricing, the Accent continued to be a popular choice for consumers seeking a reliable and economical daily driver.

2004

The Hyundai Tucson, released in 2004, was a compact crossover SUV designed to compete in the rapidly growing SUV segment. The Tucson offered a blend of versatility, functionality, and value, appealing to urban drivers and adventure-seekers alike. Its success helped solidify Hyundai's presence in the global SUV market. The fifth-generation Hyundai Sonata, known as the NF, was introduced in 2004. This mid-size sedan featured a more modern and stylish exterior design, along with an upgraded interior and enhanced driving dynamics. The Sonata V represented Hyundai's dedication to providing customers with a high-quality and comfortable driving experience.

2005

The Hyundai Azera, also known as the Grandeur in some markets, was introduced in 2005 as a full-size luxury sedan. The Azera featured a refined and elegant design, along with advanced technology and premium amenities. This model showcased Hyundai's ambition to compete with established luxury brands in the upper echelons of the automotive market. The Hyundai Veracruz, marketed as the ix55 in certain regions, made its debut in 2006 as a mid-size crossover SUV. The Veracruz offered a blend of style, performance, and safety features, catering to consumers looking for a more upscale and feature-rich SUV.

2008

The Hyundai Genesis, introduced in 2008, marked a significant milestone for the brand. As a luxury sedan, the Genesis showcased Hyundai's ability to deliver high-end performance, refined craftsmanship, and advanced technology. It was a pivotal model that elevated Hyundai's image and demonstrated their capability to compete in the luxury segment.

2009

The second-generation Hyundai Tucson, known as the ix35 in some markets, was launched in 2009. The Tucson's updated design, improved fuel efficiency, and enhanced safety features contributed to its popularity as a practical and reliable compact SUV. The sixth-generation Hyundai Sonata, known as the YF, was released in 2009. This mid-size sedan featured a bold and distinctive design, setting it apart from its competitors. The Sonata VI continued to receive accolades for its advanced technology, fuel efficiency, and overall value. The Hyundai Equus, launched in 2009, was a full-size luxury sedan aimed at the premium market. As a flagship model, the Equus featured a spacious and luxurious interior, cutting-edge technology, and a refined driving experience. It was a testament to Hyundai's determination to challenge established luxury automakers.

2010

The seventh-generation Hyundai Sonata, known as the YF in South Korea and LF in other markets, debuted in 2010. This mid-size sedan featured Hyundai's Fluidic Sculpture design language, which brought a more dynamic and elegant appearance. The Sonata VII boasted improved fuel efficiency, enhanced safety features, and advanced infotainment options, appealing to a wide range of customers. The third-generation Hyundai Tucson, known as the LM in some regions and TL in others, was launched in 2010. This compact SUV showcased Hyundai's commitment to modern design and cutting-edge technology. With its spacious interior, user-friendly features, and impressive safety ratings, the Tucson III continued to be a popular choice in the competitive SUV market. The fifth-generation Hyundai Elantra, referred to as the MD in South Korea and AD in international markets, made its debut in 2010. This compact sedan featured a sleeker design, improved handling, and more advanced safety systems. The Elantra V quickly gained popularity and received numerous awards for its style, fuel efficiency, and overall value proposition.

2011

The Hyundai Veloster, introduced in 2011, was a unique compact hatchback known for its asymmetric design with two doors on one side and a single large door on the other. The Veloster targeted a younger, more performance-oriented audience, offering a blend of style, agility, and affordability. The Hyundai Genesis Coupe, released in 2011, was a sporty two-door coupe designed for driving enthusiasts. With its powerful engine options, rear-wheel-drive platform, and aggressive styling, the Genesis Coupe appealed to drivers seeking a thrilling and affordable performance vehicle.

2014

The eighth-generation Hyundai Sonata, known as the LF in South Korea and DN8 in other markets, arrived in 2014. The Sonata VIII showcased further improvements in design, technology, and performance. Hyundai continued to prioritize fuel efficiency and safety, making the Sonata a popular choice in the mid-size sedan category.

2015

The fourth-generation Hyundai Tucson, known as the TL and NX4, was released in 2015. This compact SUV featured a more refined design, increased interior space, and a host of advanced driver-assistance systems. The Tucson IV remained a strong competitor in the fiercely contested SUV market.

2016

The Hyundai Ioniq, introduced in 2016, marked a significant step for Hyundai as it was their first dedicated electrified vehicle platform. The Ioniq was available in three variants: hybrid, plug-in hybrid, and all-electric. It showcased Hyundai's commitment to sustainable mobility and provided eco-conscious consumers with more options for reducing their carbon footprint.

2017

The Hyundai Kona, released in 2017, was a subcompact crossover SUV designed to appeal to urban drivers seeking a blend of style and practicality. The Kona's eye-catching design, modern technology, and range of engine choices contributed to its success in the competitive crossover segment.

2019

The Hyundai Palisade, introduced in 2019, was a full-size SUV designed to cater to families and those requiring a spacious and upscale vehicle. With its three-row seating, premium amenities, and advanced safety features, the Palisade offered a luxurious and safe driving experience. The Hyundai Venue, introduced in 2019, was a subcompact crossover SUV designed to meet the needs of urban dwellers. Despite its compact size, the Venue offered a surprisingly spacious interior, modern technology features, and efficient performance. Its affordable pricing and stylish design made it an attractive option for young and budget-conscious drivers. The eighth-generation Hyundai Sonata, known as the DN8, arrived in 2019 with a bold and dynamic design that exemplified Hyundai's Sensuous Sportiness design philosophy. The Sonata DN8 featured cutting-edge technology, including a Digital Key system that allowed drivers to use their smartphones as car keys. The sedan's hybrid version showcased Hyundai's commitment to eco-friendly mobility.

2021

The sixth-generation Hyundai Elantra, known as the CN7, made its debut in 2021. This compact sedan continued to evolve in terms of design and technology. The Elantra CN7 featured a coupe-like silhouette, advanced driver-assistance systems, and a hybrid powertrain option, demonstrating Hyundai's commitment to eco-friendly mobility solutions. The Hyundai Ioniq 5, launched in 2021, marked a major milestone for Hyundai as it was the first model under the dedicated Ioniq sub-brand. This all-electric crossover showcased Hyundai's commitment to cutting-edge electric mobility, featuring an innovative design, advanced charging capabilities, and an eco-friendly interior made from sustainable materials. The Hyundai Santa Cruz, released in 2021, was a compact pickup truck designed to bridge the gap between SUV and truck. With its versatile bed and comfortable interior, the Santa Cruz aimed to cater to urban dwellers who needed the utility of a truck without compromising on daily drivability and efficiency.

2022

The Hyundai Ioniq 6, set to be released in 2022, is the upcoming all-electric sedan under the Ioniq sub-brand. Based on the Prophecy concept, the Ioniq 6 is expected to feature a sleek design, long-range electric capabilities, and advanced autonomous driving technologies, further solidifying Hyundai's position as an industry leader in sustainable mobility.