Brand history Mitsubishi
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Mitsubishi's journey in the automotive industry began in 1917 when the company introduced its first mass-produced vehicle, the Model-A. This vehicle was inspired by the Fiat Tipo 3 and was Japan's first full-scale production car. However, due to the high cost and limited production capacity, the Model-A did not gain significant popularity. In 1970, Mitsubishi Motors Corporation was established as a separate entity under the Mitsubishi Group. This marked a turning point for the company, focusing entirely on automobile manufacturing and engineering. During the 1970s and 1980s, Mitsubishi expanded its presence globally by forming partnerships with other automotive giants. In 1971, Mitsubishi entered into a technical collaboration with Chrysler Corporation, which led to the creation of various successful models, including the Mitsubishi Galant and the Dodge Colt. Throughout the 1990s, Mitsubishi gained recognition for its innovative technologies. In 1992, they introduced the Active-Electronic Controlled Suspension (ECS), a groundbreaking technology that allowed for improved handling and a smoother ride. Additionally, Mitsubishi's advancements in all-wheel-drive systems, particularly the Super-All Wheel Control (S-AWC) system, garnered widespread acclaim. Mitsubishi achieved great success in the world of rally racing. The Mitsubishi Lancer Evolution series, launched in 1992, became an icon in the rally community. It won numerous championships and solidified Mitsubishi's reputation as a manufacturer of high-performance vehicles. In the 21st century, Mitsubishi focused on environmental initiatives and the development of electric and hybrid vehicles. In 2009, they released the i-MiEV, a compact electric car that contributed to the promotion of eco-friendly transportation. Despite its successes, Mitsubishi faced financial difficulties in the late 2000s and early 2010s. In 2016, the company faced a fuel economy data manipulation scandal that tarnished its reputation. As a result, Mitsubishi joined the Renault-Nissan-Mitsubishi Alliance, a strategic partnership aimed at sharing technology, platforms, and resources to enhance competitiveness. After restructuring and learning from past challenges, Mitsubishi focused on strengthening its presence in emerging markets and further developing its electric vehicle lineup. The company aimed to play a significant role in the transition towards sustainable mobility.
1917
Mitsubishi unveiled its first-ever mass-produced automobile, the Mitsubishi Model-A. This landmark vehicle was Japan's first series-production car and a testament to the company's commitment to innovation. The Model-A featured a 2.8-liter four-cylinder engine, generating an impressive 35 horsepower. Its robust construction and advanced engineering allowed it to handle various road conditions with ease, making it an ideal choice for early motorists.
1921
Building upon the success of the Model-A, Mitsubishi introduced the Model-B in 1921. This iteration showcased significant advancements in automotive technology and design. Equipped with a more powerful 4.5-liter six-cylinder engine, the Model-B delivered enhanced performance and improved handling. Its refined interior and exterior aesthetics were well-received, setting a new standard for Japanese automobile manufacturing.
1925
As the 1920s progressed, Mitsubishi continued to push the boundaries of innovation with the release of the Model-3. This sedan model, introduced in 1925, featured a more streamlined body design and increased engine efficiency. The Model-3 also boasted an innovative three-speed transmission system, a notable improvement over its predecessors. These enhancements cemented Mitsubishi's reputation as a leading force in Japan's automotive industry.
1931
Although it shares a name with the 1917 Model-A, the Mitsubishi Model-A released in 1931 represents an entirely different vehicle. It was a light truck designed to cater to the growing demand for commercial transportation. With an increased payload capacity and improved durability, the Model-A of 1931 became a popular choice for businesses and transportation companies across Japan.
1932
Mitsubishi introduced the Fuso Type A, a milestone in Japan's truck manufacturing history. The Fuso Type A was a heavy-duty truck specifically designed for commercial and industrial purposes. Its robust chassis and powerful engine provided exceptional carrying capacity, making it an indispensable workhorse for businesses across Japan. The model's reliability and durability quickly established Mitsubishi Fuso as a dominant player in the Japanese commercial vehicle market.
1934
Towards the latter part of the 1930s, Mitsubishi took a significant step forward with the PX33. Introduced in 1934, this pioneering model holds the distinction of being Japan's first-ever four-wheel-drive passenger car. The PX33 incorporated cutting-edge technology, including an innovative 2.1-liter V6 engine and a robust four-wheel-drive system, making it highly capable both on and off the road. The Mitsubishi Model 500, launched in 1934, was a significant leap forward in the realm of luxury sedans. Featuring a refined and elegant design, the Model 500 boasted an opulent interior, setting a new standard for automotive luxury. Under the hood, a formidable 3.4-liter inline-six engine delivered impressive performance, making it a sought-after choice for Japan's affluent class. The Model 500 exemplified Mitsubishi's commitment to producing high-quality, sophisticated automobiles.
1936
Building upon the success of the PX33 released in 1934, Mitsubishi unveiled the PX33-2 in 1936. This model showcased further advancements in four-wheel-drive technology, earning it the distinction of being the world's first diesel-powered four-wheel-drive vehicle. With a 2.5-liter diesel engine and enhanced off-road capabilities, the PX33-2 found practical applications in various industries, including forestry and mining.
1938
Mitsubishi launched the 360 Tourer, a compact car that catered to urban commuting needs. As one of Japan's earliest small cars, the 360 Tourer proved to be highly fuel-efficient, making it a popular choice among city dwellers. Its comfortable seating and nimble handling made driving in congested urban areas a breeze, further solidifying Mitsubishi's position in the passenger car segment.
1946
Mitsubishi resumed civilian vehicle production with the release of the Model 73 in 1946. This light-duty truck was designed to meet the pressing transportation needs of a recovering nation. The Model 73 was reliable, versatile, and featured a simple design, making it a popular choice for various industries and businesses involved in Japan's reconstruction efforts. The Silver Pigeon, introduced in 1946, was an iconic motor scooter that captured the essence of Japan's post-war mobility. With a small but efficient engine, the Silver Pigeon became an affordable and accessible mode of transportation for the masses. Its popularity helped redefine personal mobility in urban areas, providing an efficient and practical solution for commuters.
1951
Mitsubishi's commercial vehicle division introduced the Model Fuso 3, a robust and reliable heavy-duty truck. Built to support Japan's booming industries, this truck featured an impressive payload capacity and a sturdy chassis, making it ideal for transporting goods across the country. The Model Fuso 3 played a vital role in bolstering Japan's post-war economy and contributing to the nation's industrial expansion.
1953
Mitsubishi presented the Model A10, commonly known as the Jeep. This compact, four-wheel-drive vehicle was based on the Willys Jeep design, and its production played a crucial role in supporting Japan's military and infrastructure rebuilding efforts. The Jeep's robustness, adaptability, and off-road capabilities made it an invaluable asset for both civilian and military applications.
1955
The Mitsubishi Mizushima, released in 1955, marked the company's entry into the light truck market. This vehicle boasted a more modern design, enhanced cargo capacity, and improved fuel efficiency compared to previous models. The Mizushima quickly gained popularity among small businesses, farmers, and traders, solidifying Mitsubishi's position in the growing light commercial vehicle segment.
1959
The Mitsubishi 500, launched in 1959, was a landmark compact car that captured the essence of Japan's post-war economic revival. Featuring a sleek and modern design, the 500 was equipped with a 493cc two-stroke engine, which was both fuel-efficient and reliable. Its affordability and compact size made it an ideal choice for urban commuting, contributing to the rise of Japan's automobile culture. Launched in 1959, the Mitsubishi 360 was a revolutionary compact car that captured the essence of Japan's burgeoning economic growth. This diminutive yet efficient vehicle was powered by a 356cc two-stroke engine, making it fuel-efficient and perfect for navigating Japan's urban landscape. The Mitsubishi 360 became popular among city dwellers and played a significant role in promoting personal mobility and urbanization.
1962
The Mitsubishi Minica, released in 1962, marked Mitsubishi's entry into the compact car market. This subcompact car was designed with fuel efficiency and practicality in mind. The Minica featured a small but efficient engine and a comfortable interior, making it a popular choice for small families and city drivers. Its success laid the groundwork for Mitsubishi's future endeavors in the compact car segment.
1963
The Mitsubishi Canter, launched in 1963, was a medium-duty truck that quickly became an industry favorite. Designed for versatility and efficiency, the Canter featured a robust chassis and various configurations, allowing it to serve a wide range of commercial applications. Its reputation for reliability and durability contributed significantly to Mitsubishi's prominence in the commercial vehicle market.
1964
Mitsubishi unveiled the Debonair, a luxury sedan designed to cater to the growing demand for upscale vehicles in Japan. The Debonair showcased an elegant and sophisticated exterior, complemented by a plush and spacious interior. Under the hood, a powerful inline-six engine provided ample performance and smooth driving experience. The Debonair represented Mitsubishi's commitment to delivering premium automobiles to discerning customers.
1965
The Mitsubishi Colt 800, launched in 1965, was a compact car that emphasized fuel efficiency and practicality. It featured a lightweight design and a small-displacement engine, making it an ideal choice for urban driving and daily commuting. The Colt 800's affordability and reliable performance quickly made it a popular option for budget-conscious consumers.
1968
The Mitsubishi Delica, introduced in 1968, was an early entry into the van segment. It offered ample seating capacity, making it suitable for transporting passengers and goods. The Delica's spacious interior and comfortable ride made it a preferred choice for families and businesses alike, earning it a reputation as a versatile and practical people-carrier.
1969
Towards the end of the 1960s, Mitsubishi introduced the Galant, a midsize sedan that would go on to become one of the brand's most iconic models. The Galant featured a sleek design, advanced engineering, and a powerful engine, setting new standards in its class. This vehicle laid the foundation for future Mitsubishi sedans and established the brand's position in the global automotive market.
1970
The Mitsubishi Galant GTO, released in 1970, was a sporty coupe that left a lasting impression on the automotive industry. Boasting a sleek and aerodynamic design, the Galant GTO was powered by a high-performance engine, making it a formidable presence on the road. This model laid the foundation for Mitsubishi's involvement in motorsports and contributed to the brand's reputation for performance-oriented vehicles.
1973
The Mitsubishi Lancer 1600 GSR, released in 1973, was a performance-oriented version of the popular Lancer model. It featured a more powerful engine, improved suspension, and aerodynamic enhancements, making it a favorite in the rally racing scene. The Lancer 1600 GSR's success in motorsports further solidified Mitsubishi's reputation as a manufacturer of high-performance vehicles.
1974
The Mitsubishi Colt Galant was a series of compact cars launched in 1974. This range included sedans, coupes, and wagons, all designed with practicality and fuel efficiency in mind. The Colt Galant became popular worldwide and contributed significantly to Mitsubishi's global expansion during the 1970s.
1975
The Mitsubishi Lancer Celeste, introduced in 1975, was a sporty hatchback designed to appeal to a younger audience. Its distinctive wedge-shaped design and pop-up headlights made it stand out in the crowd. The Lancer Celeste showcased Mitsubishi's ability to offer stylish yet affordable options to cater to the changing tastes of consumers.
1976
The Mitsubishi Galant Lambda, introduced in 1976, was a stylish coupe that combined performance and elegance. Also known as the Mitsubishi Sapporo in some markets, this model featured a sleek design and offered a range of engine options, including a powerful 2.0-liter inline-four. The Galant Lambda/Sapporo became popular for its smooth ride and comfortable interior, appealing to customers seeking a blend of sportiness and sophistication.
1979
Building upon the success of the earlier Jeep J30, Mitsubishi released the Jeep J54 in 1979. This rugged and versatile off-road vehicle featured a durable four-wheel-drive system and a more powerful engine, making it an ideal choice for adventurous driving enthusiasts and off-road exploration.
1982
The Mitsubishi Starion, introduced in 1982, was a high-performance sports car that left a lasting impact on the automotive world. This turbocharged rear-wheel-drive coupe featured a cutting-edge design, powerful engine options, and advanced technology, making it a formidable competitor in the sports car segment. The Starion's success showcased Mitsubishi's engineering prowess and motorsports heritage. The Mitsubishi Pajero, launched in 1982, was a revolutionary SUV that offered a perfect balance between off-road capability and on-road comfort. Known as the Mitsubishi Montero in some markets, the Pajero quickly gained popularity for its rugged construction, spacious interior, and advanced four-wheel-drive system. The Pajero's numerous victories in off-road racing further solidified Mitsubishi's reputation as a manufacturer of capable and durable SUVs.
1983
Building upon the success of the earlier Starion, Mitsubishi introduced the Starion ESI-R in 1983. This high-performance sports coupe featured a turbocharged engine, advanced aerodynamics, and a sport-tuned suspension. The Starion ESI-R became known for its exceptional handling and impressive acceleration, making it a favorite among driving enthusiasts and motorsport enthusiasts alike. The Mitsubishi Mirage, launched in 1983, was a subcompact car designed to offer exceptional fuel efficiency and practicality. Available in hatchback, sedan, and wagon variants, the Mirage quickly became popular for its reliability, affordability, and comfortable interior. This model played a significant role in expanding Mitsubishi's global presence and bolstering its reputation as a manufacturer of practical and economical vehicles.
1986
The Mitsubishi Delica Space Gear, introduced in 1986, was a multi-purpose van that offered generous interior space and versatile seating configurations. The Delica Space Gear quickly gained popularity as a family vehicle, camper van, and commercial transport, showcasing Mitsubishi's ability to cater to diverse customer needs.
1987
The Mitsubishi Galant VR-4, released in 1987, was a high-performance version of the popular Galant sedan. Equipped with a turbocharged engine and an advanced all-wheel-drive system, the Galant VR-4 showcased Mitsubishi's engineering expertise in producing sports sedans. The VR-4's success in rally racing further solidified Mitsubishi's reputation for performance-oriented vehicles.
1990
The Mitsubishi 3000GT, introduced in 1990, was a high-performance sports car that epitomized Mitsubishi's engineering prowess. Also known as the GTO in some markets, the 3000GT boasted advanced features like all-wheel-drive, active aerodynamics, and electronically-controlled suspension. Its powerful V6 engine and stylish design made it a strong contender in the sports car segment, establishing Mitsubishi as a serious player in the performance car market. The Mitsubishi Eclipse, launched in 1990, was a sporty coupe that quickly gained popularity among driving enthusiasts. It offered a range of engine options, including turbocharged variants, delivering impressive power and acceleration. The Eclipse's sleek design and affordable price tag made it a hit among younger buyers seeking a thrilling driving experience.
1992
The Mitsubishi Lancer Evolution, commonly known as the Evo, was a high-performance sedan born out of Mitsubishi's motorsport heritage. Introduced in 1992, the Evo featured rally-inspired engineering and all-wheel-drive, making it a formidable force on the race track and the road. With numerous accolades in motorsports, the Lancer Evolution became an icon of Mitsubishi's performance legacy.
1995
The Mitsubishi Carisma, launched in 1995, was a compact family car designed for the European market. Produced in collaboration with Volvo, the Carisma offered a comfortable ride, spacious cabin, and reliable performance. Its success in Europe contributed to Mitsubishi's international expansion and brand recognition.
1996
The Mitsubishi Montero Sport, introduced in 1996, was a midsize SUV designed for both on-road comfort and off-road capability. Building upon the success of the Montero/Shogun, the Montero Sport offered a more modern and refined driving experience. Its spacious interior and practical features made it a family-friendly SUV, contributing to Mitsubishi's success in the SUV market.
1997
Mitsubishi unveiled the Pajero Evolution, a limited-production SUV specifically designed for off-road racing competitions. Based on the Pajero/Montero platform, the Pajero Evolution featured enhanced suspension, additional reinforcements, and a more powerful engine. This model's success in challenging off-road events further cemented Mitsubishi's reputation for producing rugged and capable SUVs.
2001
The Mitsubishi Outlander, launched in 2001, was a versatile and practical SUV designed to cater to various customer needs. This compact crossover offered ample interior space, optional third-row seating, and available all-wheel-drive, making it a popular choice for families and outdoor adventurers alike. The Outlander's reliability and fuel efficiency contributed to its success in the competitive SUV market.
2005
The Mitsubishi Eclipse, introduced in 2005, was a sporty coupe that underwent significant design changes. The Eclipse retained its signature stylish exterior, but the focus shifted towards more refined handling and performance. The model was offered with various engine options, including a potent V6, delivering spirited driving dynamics for enthusiasts.
2007
The Mitsubishi Lancer Evolution X, launched in 2007, was the tenth and final iteration of the iconic Evo series. This high-performance sports sedan showcased advanced technology like Super All-Wheel Control (S-AWC) and a twin-clutch transmission system. The Evolution X continued the Evo legacy with its rally-inspired engineering and precise handling, further solidifying Mitsubishi's reputation in the performance car market. The Mitsubishi Lancer, redesigned in 2007, was a compact sedan that offered a sporty driving experience and modern design. The Lancer featured an aggressive front grille and rally-inspired styling cues, reflecting Mitsubishi's motorsport heritage. The high-performance Lancer Evolution, a part of the Lancer lineup, continued to captivate driving enthusiasts with its turbocharged power and rally-winning legacy.
2009
The Mitsubishi i-MiEV (Mitsubishi innovative Electric Vehicle) was one of the first mass-produced electric cars in the world. Introduced in 2009, the i-MiEV offered zero-emission driving, making it an environmentally friendly choice for urban commuting. This compact electric car featured a lightweight design, regenerative braking, and an advanced lithium-ion battery, paving the way for the future of electric mobility.
2010
The Mitsubishi ASX, known as the Outlander Sport in some markets, was a compact crossover introduced in 2010. It combined sleek design with practical features, offering ample interior space and optional all-wheel-drive. The ASX/Outlander Sport's versatility and affordability made it a popular choice among urban drivers and small families. The Mitsubishi i-MiEV (Mitsubishi innovative Electric Vehicle) had its first full-scale production in 2010, building upon the foundation laid by its earlier concept introduced in 2009. As one of the pioneers in the electric vehicle market, the i-MiEV featured improved battery technology and an extended driving range. It continued to represent Mitsubishi's dedication to sustainable mobility and eco-friendly transportation solutions.
2012
The Mitsubishi Mirage, launched in 2012, was a compact car designed for fuel efficiency and practicality. It featured a lightweight body, a small-displacement engine, and aerodynamic styling, making it one of the most fuel-efficient vehicles in its class. The Mirage's affordable price point and impressive fuel economy appealed to cost-conscious consumers seeking a reliable and eco-friendly daily driver.
2013
The Mitsubishi Outlander PHEV (Plug-in Hybrid Electric Vehicle), introduced in 2013, was a trailblazing SUV that revolutionized the plug-in hybrid market. It offered an innovative combination of an efficient petrol engine and electric motor, enabling all-electric driving capabilities and reduced emissions during daily commutes. The Outlander PHEV quickly became a best-seller in the hybrid SUV segment, reflecting Mitsubishi's vision for sustainable mobility.
2014
The Mitsubishi Triton, also known as the L200 in some markets, was a rugged and versatile pickup truck introduced in 2014. It combined robust off-road capabilities with practical utility, making it an ideal choice for both work and leisure. The Triton/L200's durability and reliability contributed to Mitsubishi's success in the global pickup truck market.
2017
The Mitsubishi Eclipse Cross, launched in 2017, was a compact crossover that featured bold styling and advanced technology. This model showcased Mitsubishi's efforts to combine aesthetics with utility, offering a spacious interior, user-friendly infotainment system, and advanced safety features. The Eclipse Cross aimed to appeal to modern families and urban drivers seeking a stylish and reliable crossover. The Mitsubishi Outlander PHEV (Plug-in Hybrid Electric Vehicle) received a significant update in 2017, further solidifying its position as one of the best-selling plug-in hybrid SUVs in the world. The updated model featured an enhanced powertrain and increased all-electric driving range, making it an even more attractive option for eco-conscious consumers. With its versatile capabilities, the Outlander PHEV continued to lead Mitsubishi's sustainable mobility efforts.
2018
The Mitsubishi XPANDER, introduced in 2017, was a seven-seater MPV (Multi-Purpose Vehicle) designed primarily for the Southeast Asian market. It offered a spacious and flexible interior, making it ideal for large families and extended journeys. The XPANDER featured an efficient engine and practical features, catering to the needs of urban dwellers and long-distance travelers alike.
2019
The Mitsubishi Triton, known as the L200 in some markets, received a significant refresh in 2019. This rugged and versatile pickup truck featured updates to its design, enhanced off-road capabilities, and improved safety features. The Triton/L200 continued to be a reliable and durable workhorse, appealing to customers seeking a dependable pickup truck for both business and leisure purposes. The Mitsubishi Mirage, updated in 2019, received a series of enhancements that further accentuated its fuel efficiency and practicality. With its compact size, the Mirage was an excellent choice for urban driving and tight parking spaces. The 2019 model also featured a refreshed exterior design and improved interior comfort, catering to cost-conscious consumers seeking a reliable and economical daily driver.