Brand history Toyota
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Toyota, one of the world's leading automobile manufacturers, has a rich and fascinating history that spans over eight decades. Founded in 1937 by Kiichiro Toyoda, the company has grown from a small division within Toyoda Automatic Loom Works to a global automotive powerhouse.Toyota's origins can be traced back to the textile industry. Kiichiro Toyoda, the son of Sakichi Toyoda, the founder of Toyoda Automatic Loom Works, had a vision of diversifying the family business into the automotive sector. In 1933, he established an automotive department within the company, which later became Toyota Motor Co., Ltd. In 1936, Toyota produced its first passenger car, the Model AA. Inspired by American automobiles of the time, the Model AA featured a six-cylinder engine and showcased Toyota's commitment to quality and innovation. Mass production of the Model AA began in 1937, marking the official establishment of Toyota as an independent company. After World War II, Japan faced significant challenges, including a struggling economy. However, Toyota persevered and focused on manufacturing vehicles that suited the needs of the domestic market. In 1947, the company produced the Model SA, a compact and affordable sedan, which gained popularity among Japanese consumers. In the 1950s, Toyota introduced the iconic Land Cruiser, a rugged off-road vehicle that became synonymous with durability and reliability. During this period, Toyota also started exploring international markets, initially targeting the United States. In 1957, the company began exporting vehicles to America, laying the foundation for its global expansion. In the 1960s and 1970s, Toyota revolutionized the automotive industry with the introduction of the Toyota Production System (TPS). This system, also known as lean manufacturing, focused on reducing waste, optimizing efficiency, and continuously improving quality. TPS became a benchmark for manufacturing processes worldwide. In the late 1990s, Toyota made significant strides in hybrid vehicle technology with the launch of the Toyota Prius. The Prius, introduced in 1997, was the world's first mass-produced hybrid electric vehicle. It showcased Toyota's commitment to environmental sustainability and fuel efficiency, and it went on to become a global success. Over the years, Toyota has established a strong presence in numerous international markets. The company's commitment to innovation is evident in its extensive lineup, including sedans, SUVs, trucks, and luxury vehicles. Toyota has also made significant advancements in alternative fuel vehicles, autonomous driving technology, and connectivity features. Toyota has consistently prioritized safety and quality. The company has implemented comprehensive safety features in its vehicles, leading to numerous accolades and high safety ratings. Additionally, Toyota has a reputation for producing reliable vehicles that withstand the test of time, contributing to its loyal customer base. Today, Toyota stands as a global automotive leader, known for its commitment to quality, innovation, and sustainability. With a diverse product range and a forward-thinking approach, Toyota continues to shape the future of the automotive industry while staying true to its core values.
1937
The Model AA was Toyota's inaugural passenger car, marking the company's entry into the automotive industry. This elegant sedan showcased Toyota's commitment to quality and innovation. Inspired by American automobiles of the era, the Model AA featured a six-cylinder engine and boasted a spacious interior for comfortable seating. It set the foundation for Toyota's future success in the automotive market. The Model AB was a commercial vehicle that served as a reliable workhorse for various industries. Built with robustness and durability in mind, this truck offered practicality and versatility. With its sturdy construction, the Model AB could handle heavy loads and navigate challenging terrains, making it a preferred choice for businesses and transportation needs. The Model GA, also known as the Toyota Model G1 Truck, was a light-duty commercial vehicle designed for urban environments. With its compact size and agile handling, the Model GA provided efficient transportation solutions for small businesses, delivery services, and local tradespeople. It offered a balance between maneuverability and cargo capacity, catering to the evolving needs of the time. The Model FA, a variant of the Model GA, was a compact van designed to accommodate passengers and cargo simultaneously. This versatile vehicle provided efficient transportation for both people and goods, making it suitable for taxi services, small-scale logistics, and personal use. Its practical design and fuel efficiency appealed to those seeking affordable and reliable transportation options. The Model EA, also referred to as the Toyoda Model EA Sedan, was a compact family car that prioritized affordability and fuel efficiency. With its streamlined design and compact dimensions, the Model EA offered practicality for urban commuting. It became a popular choice for families and individuals seeking an economical mode of transportation without compromising on comfort.
1939
In the years leading up to World War II, Toyota faced numerous challenges, including a shortage of raw materials and a lack of demand for cars due to the economic depression. However, the company was able to weather these challenges and emerge as a major player in the automotive industry in the post-war years. One key factor in Toyota's success was its commitment to continuous improvement, which was embodied in the company's 'kaizen' philosophy. This philosophy emphasized the importance of incremental, continuous improvement in all aspects of the business, from production processes to customer service. The Japanese government mandated that Toyota focus on building trucks for military use instead of passenger cars. This decision proved to be crucial in Toyota's future success, as it helped the company develop expertise in truck manufacturing.
1940
The Model GA, also known as the Toyoda Model G1 Truck, continued to be produced in 1940. This light-duty commercial truck offered versatility and durability. It was designed to handle various transportation needs, whether in urban or rural settings. The Model GA's sturdy build and powerful engine made it a reliable workhorse for different industries. During World War II, Toyota shifted its focus primarily to the production of military vehicles and machinery to support Japan's war efforts. These included trucks, jeeps, and other utility vehicles utilized by the Japanese military. Toyota's engineering capabilities and manufacturing expertise were instrumental in contributing to the war effort during this time.
1947
The Model SA, introduced in 1947, was a compact sedan that played a significant role in Toyota's post-war recovery. It featured a streamlined design and offered practicality at an affordable price. The Model SA became popular among Japanese consumers seeking reliable transportation in the challenging economic climate of the time. The Model SB, a variant of the Model SA, was a compact pickup truck. It shared many components and design elements with the Model SA sedan. The Model SB was known for its versatility, allowing it to serve various commercial and personal transportation needs. It provided a reliable and efficient solution for businesses and individuals.
1949
The Model SD, also referred to as the Toyopet SD, was a larger sedan introduced in 1949. It represented Toyota's efforts to expand its product lineup and cater to a broader market. The Model SD featured a spacious interior, comfortable seating, and improved amenities. It aimed to offer a higher level of comfort and refinement compared to previous models.
1950
The post-war crisis did not contribute to the development of the economy and the increase in demand for cars. Despite these challenges, Toyota remained focused on growth and expansion. The Toyopet Master was a compact sedan produced by Toyota from 1950 to 1955. It was designed to provide affordable and reliable transportation for the growing middle-class in Japan. The Toyopet Master featured a spacious cabin, reliable performance, and fuel efficiency. It became a popular choice among Japanese families seeking practicality and comfort. The Land Cruiser, introduced in 1951, was a rugged off-road vehicle that became synonymous with durability and reliability. Initially targeted towards agricultural and industrial applications, the Land Cruiser gained a reputation for its exceptional off-road capabilities. It featured a robust chassis, powerful engine options, and a spacious interior, making it suitable for both urban and outdoor adventures.
1954
The Toyopet Stout was a compact pickup truck that catered to commercial and personal transportation needs. Introduced in 1954, it showcased Toyota's commitment to versatility and durability. The Toyopet Stout offered a robust construction, a powerful engine, and a practical cargo bed, making it a popular choice for various industries and individuals alike.
1956
The Toyopet Crown, was a landmark model for Toyota. It was a mid-sized sedan that represented the company's commitment to quality and innovation. The Toyopet Crown featured sleek styling, advanced engineering, and a comfortable interior. It quickly gained popularity in the Japanese market and became one of Toyota's flagship models. Just a year after the release of the model, its deliveries to the automotive market of the United States of America began, which made it the first successful Japanese car in the largest market of those years. One of the most significant events in Toyota's history was the introduction of the Toyota Sports 800 in 1965. This car was Toyota's first sports car and was designed to compete with European sports cars. The Sports 800 was lightweight, sleek, and featured a 0.8-liter engine, making it one of the most innovative cars of its time. Toyota began expanding globally, establishing Toyota Motor Sales USA in 1957 and constructing its first overseas production plant in Brazil in 1959. Toyota continued to expand its product line, introducing new models such as the Corolla in 1966. The Toyopet Masterline was a compact sedan that catered to the needs of urban drivers. It offered practicality and fuel efficiency, making it an ideal choice for commuting in crowded city environments. The Toyopet Masterline featured a compact yet spacious design, comfortable seating, and reliable performance. It became popular among families and individuals seeking affordable and dependable transportation.
1960
After the failure with Crown, the company offers Americans another model - the compact Toyota Tiara, which was an export version of the second generation Toyopet Corona (1960-1964). It had a sedan or station wagon bearing body with flat sidewalls, a concave radiator grille and tail fins Although introduced just after the period in question, it's worth mentioning the Publica, as its development began during this time. The Publica was a compact car that targeted the growing demand for economical transportation. It featured a small yet practical design, fuel-efficient engines, and affordable pricing. The Publica played a crucial role in expanding Toyota's presence in the compact car segment..
1965
Toyota introduced the Sports 800, a small and lightweight sports car. The Sports 800 was designed for performance and agility, featuring a sleek design, a fiberglass body, and a rear-mounted engine. It showcased Toyota's engineering capabilities and became an icon among sports car enthusiasts.
1966
The Toyota Corolla, initially introduced in 1966, continued to be produced in 1967. It became one of Toyota's most iconic and successful models. The Corolla was a compact sedan that emphasized fuel efficiency, reliability, and affordability. It featured a sleek design, comfortable interiors, and advanced engineering. The Corolla quickly gained popularity worldwide and became the best-selling car of all time.
1967
The Toyota 2000GT was a groundbreaking sports car that captured the attention of automotive enthusiasts. Produced in limited numbers from 1967 to 1970, it was a collaborative effort between Toyota and Yamaha. The 2000GT featured a stunning design, powerful performance, and advanced features such as a DOHC engine and independent suspension. It became an instant classic and played a crucial role in establishing Toyota's reputation for producing high-performance vehicles.
1968
The Toyota Corona Mark II was a mid-sized sedan that provided a blend of comfort, reliability, and advanced features. Introduced in 1968, it showcased Toyota's commitment to meeting the evolving needs of consumers. The Corona Mark II featured a spacious interior, modern styling, and improved performance. It became a popular choice among families and individuals seeking a comfortable and practical daily driver.
1970
The Toyota Celica was an exciting addition to Toyota's lineup in 1970. It was a stylish and sporty coupe that appealed to enthusiasts seeking performance and style. The Celica showcased a sleek design, responsive handling, and a range of engine options. It became popular among those who desired a combination of sportiness and everyday drivability.
1973
The Toyota Cressida, introduced in 1973, gained prominence during this period. It was a mid-sized luxury sedan that showcased Toyota's commitment to refinement and comfort. The Cressida featured an elegant design, spacious interiors, and advanced features for its time. It catered to customers seeking a higher level of luxury, performance, and sophistication. The Toyota Starlet, introduced in 1973, gained prominence during this period as a compact and fuel-efficient hatchback. The Starlet offered practicality, nimble handling, and a compact footprint, making it ideal for urban environments. It became popular among drivers seeking an affordable and reliable small car.
1980
The 1980s brought further growth for Toyota as the corporation continued to expand into new markets and launch new models. The debut of the first generation of the Toyota Camry business class model in sedan and wagon bodies that quickly became one of the company's best-selling models. The Camry's success helped Toyota establish a strong foothold in the American market. Toyota introduced the iconic Toyota Supra as an extension of the Celica line. The Supra was a high-performance sports coupe that pushed the boundaries of Toyota's engineering prowess. It featured a powerful engine, advanced suspension systems, and aerodynamic styling. The Supra became synonymous with speed, precision, and exhilarating driving experiences.
1982
Toyota has attempted to create a business class car by releasing a Toyota Camry model specifically for the American automotive market. The model was equipped with a new generation of Daihatsu engines, which since 1982 have been produced under the Toyota brand. However, despite a number of revolutionary solutions, the model could not compete with Cadillac or Dodge cars, which significantly affected the well-being of the Japanese company, which invested 90% of its profits in the modernization of production facilities in 1982-1987. The Toyota Camry, introduced in 1982, became a flagship model for Toyota in the 1980s. It represented Toyota's commitment to providing a comfortable and reliable mid-sized sedan. The Camry featured spacious interiors, smooth performance, and advanced features. It catered to consumers seeking a blend of comfort, practicality, and dependability.
1984
Toyota introduced the MR2, a compact and nimble sports car that offered exceptional handling and driving dynamics. The MR2 featured a mid-engine layout, sleek design, and lightweight construction. It became a favorite among driving enthusiasts seeking an affordable and engaging sports car. The Toyota 4Runner, a rugged and versatile SUV. It represented Toyota's commitment to off-road capabilities and practicality. The 4Runner featured a body-on-frame construction, powerful engine options, and advanced four-wheel drive systems. It provided ample space for passengers and cargo, making it an ideal choice for adventure seekers and outdoor enthusiasts.
1990
A subsidiary of Toyota Design was founded, which saved the Japanese automaker from cooperation with a design studio from Europe. The first car with a design developed by the designers of the company was the Rav4 model, which laid the foundation for a class of all-wheel drive crossovers. Under the hood of the mid–sized Toyota Rav4 model, two–liter power units with a capacity of 135 and 178 horsepower were located, and buyers could choose not only the body type - a three- or five-door version, but also the type of gearbox - automatic or mechanical. A year later, on the basis of this model, the first Toyota minivan was presented, developed exclusively for the automotive market of the United States of America and Europe.
1994
The Toyota Paseo, introduced in the early 1990s, was a compact and sporty coupe that gained popularity in 1994. It combined a stylish design with fuel efficiency and agile handling. The Paseo offered a balance of performance and affordability, appealing to young drivers and those seeking a fun and economical two-door vehicle. Introduced in 1994, the Toyota Avalon became Toyota's flagship sedan, offering a more upscale and refined experience. The Avalon featured a spacious interior, comfortable seating, and a smooth ride. It offered advanced features and a focus on luxury, catering to consumers seeking a more premium sedan option within the Toyota lineup.
1997
The next generation of the top-end Toyota Land Cruiser 100 SUV is presented to the general public. In 1997, Toyota's luxury brand, Lexus, introduced the first hybrid-electric luxury sedan, the Lexus LS 400h. This marked the beginning of Toyota's efforts to produce more fuel-efficient vehicles, eventually leading to the introduction of the world's first mass-produced hybrid car, the Toyota Prius, in 1997. Toyota introduced the first-generation Sienna minivan, offering a spacious and versatile family-friendly vehicle. The Sienna provided ample seating capacity, advanced safety features, and configurable interior space. It catered to families seeking comfort, convenience, and practicality in their choice of transportation.
1998
The company's model range has been completely updated, as well as two completely new models are presented – a mid-size Toyota Avensis sedan equipped with 110-128 horsepower gasoline engines, and a full-size Toyota Land Cruiser SUV. In addition to all-wheel drive and frame construction, the car could be equipped with a 4.5-liter six-cylinder engine with a capacity of 212 horsepower and a 4.7-liter eight-cylinder engine with a capacity of 228 horsepower.
2000
The Toyota Corolla received a redesign in 2000, introducing its ninth generation. The new model featured a more rounded and aerodynamic body design, giving it a modern appearance. The Corolla focused on fuel efficiency and reliability, offering economical four-cylinder engines that delivered impressive mileage. It provided a comfortable and functional interior with user-friendly controls and ample passenger space. Safety features such as antilock brakes and airbags were also prioritized. The Corolla's reputation for durability and low maintenance costs made it a popular choice among compact sedan buyers.
2001
The Toyota RAV4, a compact SUV, received updates during this period, further solidifying its popularity. It featured a sporty and rugged design with increased ground clearance and improved off-road capabilities. The RAV4 offered a spacious interior with versatile seating configurations and ample cargo space. It provided optional all-wheel drive for enhanced traction in various driving conditions. The RAV4's comfortable ride and responsive handling made it suitable for both urban and outdoor adventures. It appealed to individuals and families seeking a compact SUV with the benefits of a larger vehicle without compromising maneuverability and fuel efficiency. The Toyota Tacoma, a compact pickup truck, received updates during this period, further solidifying its reputation for durability and versatility. It featured a sturdy and functional design with enhanced towing and hauling capabilities. The Tacoma offered a range of body configurations, including regular cab, extended cab, and crew cab, to suit different needs. It provided powerful engine options and off-road packages for improved performance on rugged terrains. The Tacoma's spacious and well-built interior, along with advanced safety features, made it a practical choice for both work and leisure activities. It became a popular option among truck enthusiasts and those requiring a reliable and capable pickup.
2002
The Toyota Camry underwent a significant redesign in 2002, marking the beginning of its fifth generation. It featured a more refined and contemporary exterior design with smooth lines and improved aerodynamics. The Camry offered a spacious and comfortable interior with high-quality materials and advanced features such as power-adjustable seats, dual-zone climate control, and a premium audio system. It emphasized a smooth and quiet ride, thanks to improved sound insulation and suspension tuning. The Camry's engine options included efficient four-cylinder and powerful V6 engines, providing a balance between fuel economy and performance. It continued to be a reliable and practical choice for mid-sized sedan buyers.
2003
The Toyota Prius, a groundbreaking hybrid electric vehicle (HEV), made significant advancements during this period. The second-generation Prius, introduced in 2003, featured an updated and more aerodynamic design. It showcased Toyota's commitment to environmental sustainability and fuel efficiency. The Prius utilized Toyota's Hybrid Synergy Drive technology, combining a gasoline engine with an electric motor to deliver impressive fuel economy. The hybrid system seamlessly switched between power sources for optimal efficiency. The Prius offered a comfortable interior with advanced features and innovative technologies such as regenerative braking and a multifunctional display that provided real-time information on fuel consumption. It became an iconic symbol of hybrid technology and paved the way for future eco-friendly vehicles. The Toyota 4Runner, a mid-sized SUV, underwent updates during this period, focusing on capability and versatility. It featured a muscular and robust exterior design with rugged styling cues. The 4Runner emphasized off-road performance, equipped with advanced four-wheel drive systems, skid plates, and ample ground clearance. It offered a spacious and comfortable interior with seating for up to seven passengers, making it suitable for family adventures. The 4Runner's powerful V6 engine provided ample towing capacity, while its sophisticated suspension system ensured a smooth and controlled ride on various terrains. It became a popular choice among outdoor enthusiasts and those seeking a reliable and capable SUV.
2004
The Toyota Prius, one of the pioneers of hybrid electric vehicles (HEVs), made significant advancements during this period. The second-generation Prius, introduced in 2004, offered improved fuel efficiency, enhanced hybrid technology, and a more refined overall package. It featured a distinctive hatchback design and a spacious interior with eco-friendly materials. The Prius continued to impress with its fuel economy, thanks to the Hybrid Synergy Drive system that seamlessly combined a gasoline engine and an electric motor. The advanced technology of regenerative braking and a multifunctional display displaying real-time information further enhanced the driving experience. The Prius stood as a symbol of Toyota's commitment to sustainability and became a popular choice for eco-conscious drivers.
2005
The Toyota Tacoma, a compact pickup truck, underwent updates during this period to further enhance its capabilities and appeal. It offered a rugged and muscular exterior design, coupled with off-road features and improved towing capacity. The Tacoma provided a range of cab configurations, bed lengths, and engine options to suit different needs and preferences. It emphasized durability and versatility, with a well-built interior and advanced off-road packages. The Tacoma's reputation for reliability, off-road performance, and practicality made it a favorite among truck enthusiasts and those requiring a capable and dependable pickup truck.
2006
The Toyota Camry underwent a redesign in 2006, entering its sixth generation. It featured a more refined and stylish exterior with sleek lines and a modern look. The Camry continued to prioritize comfort, reliability, and fuel efficiency, offering a spacious and well-appointed interior with advanced features such as Bluetooth connectivity, touchscreen infotainment systems, and advanced safety features. It provided a smooth and comfortable ride, with refined handling and a choice of efficient four-cylinder or powerful V6 engines. The Camry maintained its reputation as a dependable and practical mid-sized sedan, appealing to families and individuals seeking a comfortable and reliable daily driver. The Toyota Corolla received a redesign in 2006, entering its tenth generation. It featured a more contemporary and aerodynamic design, showcasing Toyota's commitment to fuel efficiency and practicality. The Corolla offered a comfortable and spacious interior, with well-designed controls and a smooth ride quality. It emphasized fuel efficiency, with economical engine options and improved aerodynamics. The Corolla also incorporated advanced safety features, making it a reliable and safe choice for compact sedan buyers. Its reputation for durability, low maintenance costs, and high resale value made it a popular option in the market.
2007
The 9th generation of the flagship Land Cruiser 200 with diesel V8 (4.5 liters) and gasoline V8 (4.7 liters) is presented. In 2007, Toyota surpassed General Motors as the world's largest automobile manufacturer, a position it would hold for several years. The company also introduced the Tundra full-size pickup truck, aimed at competing with established models from American manufacturers like Ford and Chevrolet. In 2007, Toyota announced plans to build a new manufacturing plant in Woodstock, Ontario, Canada. The plant would produce the RAV4 compact SUV and be designed to meet North America's growing demand for fuel-efficient vehicles.
2008
The Toyota Highlander, a mid-sized crossover SUV, received updates during this period, solidifying its position as a versatile and family-friendly vehicle. It offered a sleeker and more refined exterior design, along with a spacious and well-crafted interior. The Highlander accommodated up to seven passengers with optional third-row seating, making it suitable for larger families or those in need of extra cargo space. It emphasized comfort and convenience, with features such as a rear-seat entertainment system, advanced safety features, and optional luxury amenities. The Highlander's smooth ride, fuel-efficient engine options, and available all-wheel drive made it a popular choice for those seeking a reliable and versatile SUV.
2009
The position of president of Toyota Corporation is held by Akio Toyoda, the grandson of Kiichiro Toyoda. The Toyota Prius Plug-In Hybrid concept is presented at the Frankfurt Motor Show. Built on the basis of the third generation Toyota Prius, it shared the Hybrid Synergy Drive (HSD) power unit with it, but had a completely different connection scheme for the units, without direct connection of the gasoline engine with the wheels.
2010
The Toyota Prius, the pioneering hybrid electric vehicle (HEV), continued to evolve during this period. The third-generation Prius, introduced in 2010, featured improved fuel efficiency, advanced hybrid technology, and a more refined driving experience. It retained its distinctive hatchback design and offered a spacious and versatile interior with eco-friendly materials. The Prius excelled in fuel economy, thanks to the Hybrid Synergy Drive system, and offered enhanced driving modes and regenerative braking for optimized efficiency. The Prius remained a symbol of Toyota's commitment to environmental sustainability, making it a popular choice for eco-conscious drivers.
2011
Toyota Concern, through subsidiaries, tried to expand its stake in Subaru from 5% to 35%, but the Japanese government blocked the deal, citing antitrust laws. In 2011, the devastating Tohoku earthquake and tsunami hit Japan, causing significant damage to Toyota's production facilities and supply chain. In response, the company implemented measures to reduce its reliance on single-source suppliers and to increase flexibility in its manufacturing processes.
2012
The Toyota Camry underwent a major redesign in 2012, entering its seventh generation. It featured a sleeker and more dynamic exterior design with bold lines and a prominent grille. The Camry offered a spacious and comfortable interior, equipped with modern amenities and advanced features such as a touchscreen infotainment system, smartphone integration, and available advanced safety technologies. It provided a smooth and refined ride, with improved fuel efficiency and a choice of efficient four-cylinder or powerful V6 engines. The Camry's reputation for reliability, comfort, and overall value made it a top choice among mid-sized sedan buyers.
2013
The Toyota RAV4, a compact crossover SUV, underwent significant updates during this period, enhancing its appeal and capabilities. It showcased a more modern and athletic exterior design, featuring sleek lines and a sportier appearance. The RAV4 offered a well-designed and functional interior with increased cargo space and advanced technology features. It provided a comfortable ride and confident handling, with available all-wheel drive and efficient engine options. The RAV4 emphasized versatility, offering a range of trim levels and optional features to suit different preferences and needs. Its combination of practicality, reliability, and fuel efficiency made it a popular choice among compact SUV buyers.
2014
The Toyota Corolla received a significant redesign in 2014, entering its eleventh generation. It showcased a more modern and aerodynamic exterior design, with expressive lines and a bolder presence on the road. The Corolla offered a comfortable and well-appointed interior with available premium features and advanced safety technologies. It emphasized fuel efficiency and offered a range of efficient engine options. The Corolla continued to be a reliable and practical compact sedan, appealing to those seeking a dependable daily driver with excellent fuel economy and a reputation for low maintenance costs. The Toyota Highlander, a mid-sized crossover SUV, received updates during this period, further establishing itself as a reliable and family-friendly vehicle. It featured a more refined and sophisticated exterior design, exuding a sense of modernity and luxury. The Highlander offered a spacious and well-crafted interior with available seating for up to eight passengers. It provided advanced safety features, innovative technology options, and a smooth and comfortable ride quality. The Highlander emphasized versatility, with flexible seating configurations, ample cargo space, and available all-wheel drive. It catered to families and individuals seeking a dependable and capable SUV with a touch of refinement.
2016
The Toyota Prius, a pioneer in hybrid electric vehicles, entered its fourth generation with significant improvements. The Prius featured a futuristic and aerodynamic design, optimizing its fuel efficiency and reducing wind resistance. It offered enhanced fuel economy, thanks to the latest hybrid technology and a more efficient powertrain. The Prius continued to prioritize sustainability and eco-friendliness, providing an EV mode for short electric-only drives. Inside, the Prius offered a comfortable and tech-savvy interior, packed with advanced features and a user-friendly infotainment system. With its renowned reliability and excellent fuel economy, the Prius remained a popular choice among environmentally conscious drivers.
2017
Nowadays, in most markets, Toyota's lineup consists of a subcompact hatchback Vitz/Yaris, compact hatchback Auris, compact sedan Corolla, family sedan or station wagon Avensis, business class sedan Camry, full-size sedan Avalon, compact sports car GT 86, hybrid liftback Prius, hydrogen sedan Mirai, minivan Sienna, compact crossover RAV4, mid-size crossover Highlander, mid-size SUVs 4Runner and Land Cruiser Prado, full-size SUVs Land Cruiser 200 and Sequoia and Tacoma and Tundra pickups. In addition to the Prius, hybrid modifications have Yaris, Auris, Corolla, Camry, Avalon, RAV4 and Highlander models.
2018
The Toyota Camry underwent a complete redesign in 2018, entering its eighth generation with a bold and sporty new look. The Camry showcased a striking exterior design with sharp lines, a prominent grille, and a lower, wider stance. The interior received a significant upgrade, featuring high-quality materials, advanced infotainment systems, and advanced safety features. The Camry offered a range of powerful yet fuel-efficient engines, including hybrid options, delivering both performance and efficiency. With its responsive handling, comfortable ride, and luxurious features, the Camry became a top choice among mid-sized sedans.
2019
The Toyota RAV4, one of the most popular compact SUVs, underwent a significant redesign in 2019. It featured a rugged and athletic exterior design, with bold lines, a prominent grille, and a higher ground clearance. The interior of the RAV4 received a modern and stylish makeover, incorporating high-quality materials, advanced infotainment systems, and driver-assistance technologies. The RAV4 offered a range of powertrain options, including hybrid variants, delivering impressive fuel efficiency without compromising performance. With its capable off-road capabilities, spacious cabin, and advanced safety features, the RAV4 became a sought-after choice in the compact SUV segment.
2020
The Toyota Prius, a trailblazer in hybrid technology, continued to lead the way in 2020. It featured a distinctive and aerodynamic exterior design, maximizing fuel efficiency. Inside, the Prius provided a comfortable and tech-savvy interior, equipped with advanced infotainment systems and driver-assistance technologies. It offered impressive fuel economy and low emissions, thanks to its hybrid powertrain. The Prius emphasized sustainability and eco-friendliness, appealing to environmentally conscious drivers. With its smooth ride, spacious cabin, and excellent fuel efficiency, the Prius remained a popular choice for those seeking a hybrid vehicle. The Toyota Highlander, a mid-sized three-row SUV, received a redesign in 2020. It showcased a bold and sophisticated exterior design, with a prominent grille and sleek lines. Inside, the Highlander offered a spacious and luxurious cabin, equipped with advanced technology and premium features. It provided seating for up to eight passengers, with available second-row captain's chairs for added comfort. The Highlander featured powerful engine options and available all-wheel drive, delivering a smooth and capable performance. It also emphasized safety with an array of driver-assistance features. With its refined interior, ample cargo space, and versatility, the Highlander catered to families seeking a reliable and comfortable SUV. The Toyota Camry, known for its refinement and performance, underwent a refresh in 2020. It featured a dynamic and sporty exterior design, with sleek lines and a prominent grille. Inside, the Camry provided a comfortable and well-crafted interior, equipped with advanced technology and driver-assistance features. It offered a range of powertrain options, including fuel-efficient gasoline engines and hybrid variants, delivering a blend of power, efficiency, and driving dynamics. With its smooth ride, spacious cabin, and upscale features, the Camry maintained its status as a top-selling mid-sized sedan. The Toyota Corolla, a perennial favorite, received updates in 2020. It offered a sleek and modern exterior design, featuring sculpted lines and a bold front grille. Inside, the Corolla provided a refined and comfortable cabin with high-quality materials, advanced technology, and enhanced safety features. It offered a range of powertrain options, including efficient gasoline engines and hybrid variants, delivering impressive fuel economy and a smooth driving experience. With its reputation for reliability, fuel efficiency, and practicality, the Corolla continued to be a popular choice for compact car enthusiasts.
2021
The Toyota Camry, known for its reliability and refinement, received updates in 2021. It featured a sleek and aerodynamic exterior design, with bold lines and a striking front grille. Inside, the Camry offered a comfortable and upscale cabin, equipped with advanced technology and safety features. It provided a range of powertrain options, including fuel-efficient gasoline engines and hybrid variants, delivering both power and efficiency. With its smooth ride, responsive handling, and luxurious amenities, the Camry remained a top choice in the mid-sized sedan segment. The Toyota Corolla, a long-standing favorite, continued to impress in 2021. It featured a stylish and modern exterior design, with a distinctive front fascia and sleek profile. Inside, the Corolla provided a well-crafted and tech-forward interior, offering advanced connectivity options and driver-assistance features. It offered a range of powertrain options, including efficient gasoline engines and hybrid variants, ensuring an optimal balance of performance and fuel efficiency. With its reputation for reliability, practicality, and affordability, the Corolla appealed to a wide range of drivers.
2022
Toyota announced a partnership with Amazon to develop a cloud-based platform to support the development of autonomous vehicle technology. That same year, Toyota introduced the bZ4X, its first fully electric SUV built on its new e-TNGA platform. In 2022, Toyota unveiled the new Tundra pickup truck, featuring a hybrid powertrain and advanced safety features. Toyota also continued its commitment to sustainability, announcing a purpose to achieve carbon neutrality by 2050 and investing in renewable energy projects such as wind and solar power. As one of the world's leading automakers, Toyota continues to push and innovate the boundaries of technology and sustainability in the 21st century. Its commitment to dedication and excellence to its customers has helped it maintain its position as a top player in the automotive industry.