What you'll find here
Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
Puma32 PDFs
Ford Puma
This archive brings together 32 dealer brochures of the Ford Puma spanning 1997 to 2024. The collection traces the compact model's evolution across three decades, with literature from 13 international markets represented in multiple languages. Automotive historians, collectors, and enthusiasts will find comprehensive documentation of the Puma's design progression, trim levels, and regional variations, from standard editions to the performance-focused ST variants.
Multi-marketMarket
32PDFs
1997–2024Production
8Model years
Why it matters
Original manufacturer materials document equipment and options exactly as they were offered.
How to navigate
Use search or the year browser below. Each brochure card links to the full PDF download.
Browse by model year
Open a year to view details and download the brochure.
1997 Ford Puma Brochure
When the Puma arrived in 1997, it landed in a segment already stirred by the Vitara and the early RAV4, yet Ford's newcomer carved its own niche through sheer agility. Built on the Fiesta platform with a transverse 1.6-litre petrol engine producing 100 horsepower, it offered city-car manoeuvrability wrapped in a taller, more commanding stance. European buyers found themselves c
1998 Ford Puma Brochure
The 1998 Puma arrived in UK showrooms as Ford's answer to younger buyers seeking a sportier compact without the Golf's premium positioning. Available exclusively with 1.4-litre or 1.6-litre petrol engines producing 75 and 100 horsepower respectively, it undercut its German rivals on price while matching their agility. The British market received a full colour palette and trim o
2019 Ford Puma Brochure
When the Puma launched in 2019, it arrived into a crowded compact-SUV segment where buyers were torn between the VW T-Cross and Hyundai Kona. Ford positioned this model as the agile alternative—lighter than rivals, with sharper steering and a lower roofline that promised genuine driving engagement rather than just height. The 1.5-litre EcoBoost good for 200 hp became the perfor
2020 Ford Puma Brochure
The 2020 Puma arrived as a compact SUV offering three distinct body configurations in its launch markets: the standard five-seat crossover, a practical cargo-focused variant, and a sportier trim level that appealed to buyers weighing it against the Hyundai Kona and Volkswagen T-Cross. Engine options ranged from the 1.0-litre EcoBoost producing 125 hp to a 1.5-litre petrol good
2021 Ford Puma Brochure
By 2021, Ford's compact crossover had matured into a serious contender against the Hyundai Kona and Volkswagen T-Cross, offering buyers a sharper driving experience than its rivals. The range opened with the 125 hp EcoBoost, though most buyers gravitated toward the 155 hp version or the 145 hp mild-hybrid unit. ST-Line trim brought sportier intent—alloy wheels, darkened trim, a
2022 Ford Puma Brochure
By 2022, the Puma faced stiffening competition from the VW T-Cross and Hyundai Kona, yet Ford's offering carved a distinct niche with its sharp handling dynamics and efficient 1.0-litre turbocharged engine delivering 125 horsepower. European buyers valued the tight turning circle and responsive steering—qualities that set it apart in a segment increasingly dominated by taller,
2023 Ford Puma Brochure
By 2023, Ford's Puma had carved out distinct ground against the Volkswagen T-Cross and Renault Captur in European markets. The compact crossover arrived in left-hand-drive configurations across Spain and Italy with a 1.0-litre EcoBoost three-cylinder producing 125 horsepower as the volume choice. Buyers found themselves weighing its sharper styling and Ford's infotainment ecosy
2024 Ford Puma Brochure
The 2024 Puma arrived with Ford's revised EcoBoost 1.0-litre three-cylinder engine, now producing 155 horsepower across most markets. A 125 hp variant served cost-conscious buyers, while the turbocharged unit delivered enough torque for confident urban driving and motorway cruising alike. Three brochures document the model's introduction to Israel, the Netherlands, and South Af
2022 Ford Puma Gold Edition Brochure
By 2022, the Puma Gold Edition arrived as Ford's answer to buyers seeking more cabin refinement without stepping up to a larger engine. The 1.0-litre EcoBoost unit, delivering 125 horsepower, paired with an eight-speed automatic transmission to compete against the Volkswagen T-Cross and Hyundai Kona in the compact crossover segment. Leather upholstery, dual-zone climate control
2020 Ford Puma ST Brochure
By 2020, Ford positioned the Puma ST as the hot hatch answer to buyers seeking affordable performance in the growing compact crossover segment. With a turbocharged 1.5-litre three-cylinder engine producing 200 horsepower, it undercut rivals like the Hyundai i30 N while offering the raised driving position that SUV buyers increasingly demanded. The ST badge carried real weight i
2021 Ford Puma ST Brochure
By 2021, the Puma ST arrived in a crowded compact-SUV landscape where buyers weighed it against the Volkswagen T-Roc R and Hyundai Kona N. Ford's answer was direct: a turbocharged 1.5-litre engine delivering 200 horsepower, paired with an eight-speed automatic that made it genuinely quick off the line. In the UK market, that combination of accessible performance and sharp handl
2023 Ford Puma ST Brochure
When the 2023 ST arrived in New Zealand, it carried a turbocharged 1.5-litre three-cylinder engine producing 200 horsepower and 320 Nm of torque—enough to justify its hot-hatch credentials in a compact SUV body. The eight-speed automatic transmission came standard, paired with all-wheel-drive hardware that proved itself across both urban commutes and rougher terrain that local
2022 Ford Puma ST Gold Edition Brochure
By 2022, the ST Gold Edition arrived as Ford's answer to buyers wanting hot-hatch aggression without abandoning practicality. Sandwiched between the Volkswagen Golf GTI and Hyundai i30 N, it offered 200 horsepower from the 1.5-litre turbocharged engine, all-wheel drive, and a chassis tuned for grip rather than harshness. The gold trim package became the visual signature of this
Frequently asked questions
How many documents are in the Ford Puma archive?
The archive contains 32 original documents covering the Ford Puma. This collection includes brochures, dealer catalogs, press kits, and factory literature from multiple markets and decades. Together they form a comprehensive record of the model's publishing history.
What years does the archive cover?
The archive spans 1997 to 2024, capturing nearly three decades of Puma history. Documents are drawn from the model's launch year through current production. This extended timeline documents the car's evolution across multiple generations and market cycles.
Can I use these documents for restoration research?
Yes, these original documents are invaluable for restoration work. They contain authentic specifications, trim levels, and technical details for each model year. Owners and restorers can reference them to ensure period-correct rebuilds and accurate originality.
What regional variants are represented in the collection?
The archive documents 13 different markets, each with distinct Puma specifications and options. Regional variants include market-specific trim levels, features, and design choices. This diversity shows how Ford tailored the model for different customer bases worldwide.
Which generations and editions are covered?
The collection includes the base Puma, Puma Gold Edition, Puma ST, and Puma ST Gold Edition. These four variants represent the full range of trim levels and special editions released. The archive documents the complete model lineup.
How does the archive page differ from the catalog page?
The archive page focuses on the documents themselves and their collection history. The catalog page describes the car with technical specifications and performance data. Here we showcase published materials, not engine specs or dimensions.
How often is the collection updated?
The archive grows regularly as new documents are discovered and digitized. Rare brochures and catalogs are continuously sourced from collectors and dealers. The current 32-document collection expands as additional materials become available.