What you'll find here
Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
Eight brochures spanning the launch years of Porsche's electric revolution. This archive captures the 2019–2021 period when the Taycan debuted, documenting the model's evolution from pure sports sedan to the Cross Turismo variant. Original dealer catalogs from four international markets provide insight into how Porsche positioned this groundbreaking electric vehicle globally. Essential for automotive historians, enthusiasts, and researchers tracking the industry's electrification milestone.
Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
Original manufacturer materials document equipment and options exactly as they were offered.
Use search or the year browser below. Each brochure card links to the full PDF download.
Open a year to view details and download the brochure.
The 2019 Taycan arrived in UK showrooms as Porsche's direct riposte to Tesla's dominance in the electric performance segment. Two electric motors producing up to 761 hp, 800-volt charging architecture, and a claimed 300-mile range positioned it squarely against the Model S and I-PACE. British buyers saw a four-door saloon that promised supercar acceleration with zero tailpipe e
By 2020, the Taycan arrived as Porsche's electric answer to a segment increasingly crowded by Tesla and Jaguar's I-PACE. Against rivals offering range as the primary virtue, Porsche led with acceleration: the Turbo S delivered 750 hp in overboost mode, hitting 100 km/h in 2.8 seconds. British and American buyers found themselves weighing thrilling performance against the chargi
By 2021, the Taycan saloon had already made its mark against the Model S, but Porsche's answer to that car's new crossover variant arrived in the form of the Cross Turismo. Where rivals offered compromises between SUV practicality and sedan dynamics, this wagon-like body delivered 751 horsepower and dual-motor all-wheel drive through the same powertrain architecture. Ground cle
Against the Tesla Model S and Audi e-tron GT—both emerging as serious contenders in 2021—Porsche positioned the Taycan's 79.2-kWh battery and up to 625 hp as proof that electric sports cars could match traditional performance. The saloon dominated European orders that year, outselling rivals through sheer powertrain sophistication and the brand's racing heritage.
The archive contains 8 original documents covering the Porsche Taycan. This collection includes brochures, dealer catalogs, and factory literature from multiple markets and model years. Together they provide a comprehensive snapshot of the Taycan during its launch phase and early production years.
The archive spans 2019 to 2021. This period captures the Taycan's introduction and the immediate years that followed. Documentation shows how the model evolved during this critical early phase of its production and market presence.
Yes, the collection includes documents from 4 different markets and regional variants. This allows comparison between how Porsche positioned and marketed the Taycan in different regions. Regional differences in options, features, and messaging become visible through these materials.
Absolutely. The archive documents are excellent resources for restoration and maintenance research. They contain detailed original specifications, equipment options, and factory information about the Taycan. Owners and restorers can reference authentic factory materials to ensure accuracy and originality.
The archive page focuses on the historical documents themselves and their collection. The catalog page presents technical data and vehicle specifications. This archive documents how Porsche marketed and presented the Taycan through original materials, not the mechanical details of the car itself.
The archive covers the Taycan in multiple forms: the standard Taycan, the Taycan Cross Turismo, and various Taycan models. This range shows the model diversity available during the early Taycan era and how different variants were positioned and marketed to customers.
The archive is updated regularly as new original documents are acquired. Newly discovered materials are continuously cataloged and added to the collection. The frequency of updates depends on the availability and acquisition of additional period documents.