What you'll find here
Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
Taunus16 PDFs
Ford Taunus
This archive contains 16 dealer brochures spanning three decades (1951–1982) of the Ford Taunus 10M Deluxe and related model variants. Documents represent four European markets and cover the evolution of the Taunus range, including the 20M, 12M, and 12M TS. A valuable resource for automotive historians, enthusiasts, and researchers interested in post-war European car design, engineering development, and period market positioning.
Multi-marketMarket
16PDFs
1951–1982Production
13Model years
Why it matters
Original manufacturer materials document equipment and options exactly as they were offered.
How to navigate
Use search or the year browser below. Each brochure card links to the full PDF download.
Browse by model year
Open a year to view details and download the brochure.
1970 Ford 20M Brochure
By 1970, the Ford 20M faced stiff competition from the Opel Rekord and Volkswagen Type 3, yet it held its own with a 2.0-litre V6 engine producing 102 horsepower and a more spacious interior than rivals. Buyers seeking a middle-class sedan with German engineering credentials but American practicality found the 20M appealed to their expectations. The model year represented Ford'
1975 Ford Taunus Brochure
By 1975, the Golf had reshaped the compact market, but Ford's second-generation Taunus offered British and Dutch buyers a different proposition: more interior space, a sturdier feel, and an engine lineup starting with a 1.6-litre unit producing 86 horsepower. Buyers weighing it against the Simca 1100 or the Dacia 1300 found the Taunus more refined and better equipped. The saloo
1976 Ford Taunus Brochure
By 1976, the Taunus occupied a curious middle ground—larger than the Golf yet more affordable than the Cortina it shadowed in British markets. Ford's German-built saloon reached left-hand-drive territories across Europe with a straightforward appeal: practical space, accessible power outputs between 1.3 and 2.0 litres, and a reputation for durability that made it a sensible cho
1978 Ford Taunus Brochure
By 1978, the Taunus faced stiff competition from the Golf and Passat, yet Ford's saloon held its ground with practical five-seater comfort and a choice of two petrol engines—the 1.3-litre unit and the more muscular 1.6-litre producing 86 horsepower. The refreshed front end signalled Ford's commitment to the family market.
1980 Ford Taunus Brochure
By 1980, Ford's Taunus lineup offered buyers a practical choice between the three-door saloon, five-door saloon, and estate body styles, each with the same 1.6-litre engine good for 86 hp. The range competed directly against the VW Golf and Opel Kadett by emphasizing affordability and space rather than sportiness. Dutch and Belgian buyers particularly valued the estate variant'
1981 Ford Taunus Brochure
When the 1981 Taunus arrived in showrooms, it positioned itself between the mass-market Fiesta and the larger Granada, filling a gap where buyers wanted practicality without excess. The saloon and estate dominated sales, but Ford offered a coupé variant to catch younger buyers eyeing sportier alternatives. Engine choices ranged from 1.3 to 2.0 litres, letting customers pick the
1951 Ford Taunus 10M Deluxe Brochure
Arriving as the 1951 refresh, the 10M Deluxe faced stiff competition from the Opel Olympia and Volkswagen in the compact saloon segment. Its 1.2-litre engine, producing 38 horsepower, offered modest but honest performance. What set it apart for British and Dutch buyers was the Deluxe trim's upholstery and instrument panel—small refinements that signalled Ford's confidence in th
1967 Ford Taunus 12M Brochure
The 1967 Taunus 12M came with a 1.2-litre engine producing 54 horsepower, paired with either a manual gearbox or the newly available automatic transmission. This modest powertrain suited the car's role as an accessible family transport, competing against the Opel Kadett and Volkswagen 1500 in a segment where affordability mattered as much as practicality. The engine's simplicit
1962 Ford Taunus 12M TS Brochure
By 1962, the Taunus 12M TS arrived in left-hand-drive markets across Continental Europe, where buyers weighed it against the Opel Kadett and the emerging Fiat 1100. Ford's 1.2-litre four-cylinder unit produced 39 horsepower—modest by design—yet the model found its audience among practical-minded owners who valued simplicity over fashion.
1967 Ford Taunus 15M Brochure
Facing competition from the Vauxhall Viva and the BMC 1100 in 1967, Ford's 15M carved out middle ground with its 1.5-litre engine producing 59 horsepower and practical four-door saloon body. Buyers seeking solid German engineering over flashy British rivals found the Taunus reassuringly conventional—a choice that rewarded those prioritising durability over novelty.
1957 Ford Taunus 17M Brochure
By 1957, Ford's new 17M landed in a segment contested by the Opel Rekord and Borgward Isabella—both established names with loyal followings. The newcomer packed a 1.7-litre V4 producing 65 horsepower, offering German buyers a third choice in the practical mid-range family car class. Cologne production ensured local service networks, a decisive factor in an era when dealer proxi
1960 Ford Taunus 17M Brochure
By 1960, Ford positioned the 17M as a practical middle-class sedan for buyers seeking reliable transport beyond the economy bracket. The 1.7-litre V4 engine delivered 65 horsepower—adequate rather than thrilling, but sufficient for steady cruising and family duties. Buyers found a spacious four-door body, comfortable seating, and the kind of straightforward engineering that mad
1966 Ford Taunus 17M Brochure
The 1966 Taunus 17M arrived as a four-door saloon, though the brochure showed what buyers could configure: upholstery choices, trim levels, and interior finishes that ranged from spartan to surprisingly comfortable. A two-door variant existed alongside the main saloon body, giving practical families genuine choice. The 1.7-litre V4 engine produced 65 horsepower, adequate for Eu
1966 Ford Taunus 20M Brochure
By 1966, the 20M arrived as Ford's answer to the growing appetite for mid-range family transport with real driving substance. Its 2.0-litre engine produced 102 horsepower, enough to appeal to buyers who wanted more than basic economy. The independent front suspension and modern braking system positioned it squarely against the Opel Rekord, offering German buyers a genuinely com
1982 Ford Taunus Bravo Edition Brochure
The 1982 Bravo Edition reached Dutch showrooms as Ford's answer to buyers seeking a dependable compact saloon without excess frills. With 86 horsepower from the transverse 1.6-litre engine and front-wheel-drive simplicity, it competed directly against the Volkswagen Golf and Opel Kadett for pragmatic European motorists who valued straightforward engineering.
1966 Ford Taunus Breaks Brochure
By 1966, the Taunus Break arrived as Ford's answer to the family estate segment, where buyers sought practicality without sacrificing everyday reliability. The 1.5-litre V4 engine produced around 60 horsepower—modest by later standards, but adequate for hauling cargo and passengers across postwar European roads. Against rivals like the Opel Rekord Caravan, it offered genuine lo
Frequently asked questions
How many documents are in the Ford Taunus archive?
The archive contains 16 original brochures and factory documents for the Ford Taunus. This collection spans multiple production years and includes dealer catalogs, price lists, and technical literature. These materials provide a comprehensive snapshot of how Ford marketed this popular model across different markets and time periods.
What years does the Taunus archive cover?
The collection runs from 1951 to 1982, spanning over three decades of Taunus history. However, coverage is not continuous—there are gaps in certain years where no documents exist. The strongest holdings focus on major model launches and key variants within this period.
Can these documents help with restoration research?
Absolutely. The original brochures and factory documents are invaluable for restoration work. They detail equipment options, color choices, and technical specifications for each Taunus generation. Restorers and collectors use these period sources to ensure authenticity and understand original factory configurations.
What regional variants are represented in the collection?
The archive documents four different markets and regional variants of the Ford Taunus. This includes material specific to the Dutch market, such as the Taunus 10M Deluxe featured here. This geographic diversity shows how Ford tailored the Taunus for different European customer preferences.
Which series and generations are included?
The archive covers five distinct model lines: the 20M, Taunus, Taunus 10M Deluxe, Taunus 12M, and Taunus 12M TS. Each represents a different phase in the model's evolution. Contemporary documents for each variant provide insight into how the car was positioned and marketed over time.
How does this archive page differ from the catalog page?
This archive page focuses on original brochures and factory documents as historical sources. The catalog page presents technical specifications and performance data about the car itself. Here you explore how the Taunus was marketed and documented when it was new.
How often is the archive updated with new documents?
The collection grows as rare brochures and catalogs become available. When new original documents are acquired, they are digitized and added to the archive. Updates depend on market availability of period literature rather than a fixed schedule.