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Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
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Peugeot 308
This archive contains 97 dealer brochures documenting the Peugeot 308 from 2007 through 2024. The collection traces nearly two decades of evolution for this compact car favourite, featuring multiple body styles and special editions including the 308 CC convertible, Roland Garros collaborations, and the Blue Nappa Edition. Original literature from 19 markets provides automotive historians, enthusiasts, and researchers with a comprehensive international perspective on design development and market positioning across generations.
Multi-marketMarket
97PDFs
2007–2024Production
18Model years
Why it matters
Original manufacturer materials document equipment and options exactly as they were offered.
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Use search or the year browser below. Each brochure card links to the full PDF download.
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2007 Peugeot 308 Brochure
Beneath the 308's rounded bodywork sat a transversely mounted 1.6-litre petrol engine producing 110 horsepower, paired with a five-speed manual gearbox in most European markets by 2007. The 2.0-litre HDi diesel option, good for 136 hp, appealed to fleet buyers and high-mileage drivers who valued torque over acceleration. Peugeot's focus that year was consolidating the compact s
2008 Peugeot 308 Brochure
By 2008, the 308 range stretched across four distinct body styles: the three-door and five-door hatchbacks, a practical estate, and a sporty coupé-cabriolet. Australian buyers could configure each with either petrol or diesel power, trim levels spanning from base to fully equipped GT variants, making the breadth of choice a genuine selling point against rivals.
2013 Peugeot 308 Brochure
By 2013, the 308 was distributed across European markets with distinct regional specifications. The UK and continental buyers received the same 1.6-litre turbodiesel good for 92 hp, but left-hand-drive markets got the updated instrument cluster earlier. Peugeot's strategy was clear: standardise the platform, localise the trim.
2014 Peugeot 308 Brochure
By 2014 the 308's second generation had matured considerably, its 1.6-litre turbocharged petrol engine now delivering 156 horsepower with markedly sharper throttle response than its predecessor. The platform's stiffer suspension geometry and revised steering geometry gave drivers a noticeably more composed feel through corners. Against the Golf and Focus, it offered genuine agi
2015 Peugeot 308 Brochure
By 2015, the 308 lineup spanned four distinct body styles: the conventional five-door saloon, a practical estate variant, a coupé-cabriolet for open-air driving, and the GTi hot hatch that carried the brand's performance legacy. Petrol and diesel options ranged from 82 to 270 horsepower across the range.
2016 Peugeot 308 Brochure
By 2016, the 308 had settled into a competitive sweet spot between the Golf and Focus, offering buyers a blend of French styling and practical engineering at a more accessible price point. The updated interior featured Peugeot's latest touchscreen interface, while the diesel range—particularly the 1.6 with 120 hp—attracted cost-conscious fleet managers across Western Europe.
2017 Peugeot 308 Brochure
By 2017, the 308 occupied middle ground between the nimble Fiesta and the spacious Focus. Peugeot's 1.2-litre turbocharged petrol engine, producing 110 horsepower, offered modest running costs that appealed to fleet managers across Europe. Against rivals growing heavier and more complex, the 308 held a reputation for straightforward ownership and accessible service networks.
2018 Peugeot 308 Brochure
By 2018, the refreshed 308 faced a crowded compact segment where Korean and Japanese rivals pressed hard on pricing and equipment. Peugeot's response: a revised front end, updated infotainment, and a choice of 1.2-litre turbo or 1.5-litre diesel engines. Markets in Chile, Korea, and Malaysia received region-specific trim levels and safety packages, reflecting local buyer priori
2019 Peugeot 308 Brochure
By 2019, the 308's mid-cycle refresh brought a revised 1.2-litre turbocharged petrol engine good for 110 hp, paired with an eight-speed automatic transmission that sharpened responsiveness in urban traffic. The platform remained the same EMP2 architecture, but interior refinement and a sharper touchscreen interface positioned it directly against the Golf and Focus—competitors i
2020 Peugeot 308 Brochure
By 2020, the 308 reached markets across Chile, Spain, France, and Japan with distinct regional specifications. European buyers found the turbocharged 1.2-litre petrol engine good for 130 horsepower, while diesel alternatives served those chasing fuel economy. The Japanese market received a right-hand-drive configuration, marking Peugeot's continued push into Asian showrooms.
2021 Peugeot 308 Brochure
The 2021 refresh brought a 1.2-litre turbocharged three-cylinder producing 110 horsepower as the entry point, with a 130 hp variant available for those wanting more urgency. A 1.5-litre diesel offered 100 hp and lower running costs for high-mileage drivers. Eight-speed automatics arrived alongside the manual, shifting the 308 toward convenience-focused buyers competing directly
2022 Peugeot 308 Brochure
By 2022, the 308 lineup offered buyers a choice between petrol and diesel powertrains, a three-door and five-door saloon, plus a practical estate variant. The range catered to those seeking European family transport that didn't sacrifice driving engagement—a positioning that set it apart from the growing wave of crossovers crowding the compact segment.
2023 Peugeot 308 Brochure
By 2023, Peugeot positioned the 308 as a fresh contender in the compact car segment, where it faced the eighth-generation Golf and the increasingly aggressive Hyundai i30. The redesigned front end and revised interior brought it closer to premium expectations, while the powertrain range—from 1.2-litre turbocharged petrol engines to plug-in hybrid variants delivering up to 225 h
2017 Peugeot 308 & 408 Roland Garros Brochure
Peugeot's 2017 Roland Garros editions reached Brazilian showrooms as a niche offering, blending the 308 and 408 sedans under tennis-inspired trim packages. The left-hand-drive configuration matched local specifications, while the 1.6-litre petrol engine delivered 120 horsepower—adequate for São Paulo's congested streets. This special variant tapped into Brazil's sports culture
2008 Peugeot 308 & SW Brochure
The 2008 308 landed in UK showrooms as a direct competitor to the Golf Mk V and Astra H, yet Peugeot differentiated itself through estate breadth: both three- and five-door saloons shared the platform with the practical SW variant, covering everything from urban commuters to family haulers. Petrol and diesel options, ranging from 1.4-litre to 2.0-litre displacement, meant buyer
2009 Peugeot 308 & SW Brochure
By 2009, the 308 faced stiffening competition from the Golf Mk V and Civic—yet Peugeot's second-generation offering held its ground through sharper handling and a more modern cabin. Australian buyers could specify either a 1.6-litre petrol engine or a 2.0-litre diesel, both tuned for local conditions. The SW estate variant captured families seeking practicality without sacrific
2010 Peugeot 308 & SW Brochure
Australia received the 308 and SW in a market where Japanese compacts dominated, yet Peugeot's French engineering offered a different proposition. The 1.6-litre petrol engine, good for 110 hp, came paired with a five-speed manual or four-speed automatic—choices that mattered in a country where long drives and variable terrain demanded reliability and everyday practicality.
2011 Peugeot 308 & SW Brochure
By 2011, the 308 and 308 SW faced intensifying competition from the Golf VI and Mazda3 in Anglophone markets, yet Peugeot's hatchback held its ground through sharper pricing and a more expressive design language. The range offered both petrol and diesel powerplants—a 1.6-litre petrol good for 120 hp and a 2.0-litre diesel delivering 150 hp—appealing to buyers who valued efficie
2014 Peugeot 308 & SW Brochure
Under the bonnet sat a 1.6-litre diesel producing 92 horsepower—modest on paper, but engineering for real-world efficiency across Australian and New Zealand roads. The petrol alternative delivered 120 hp from the same displacement, tuned for those who favoured throttle response over fuel economy. Both engines fed a five-speed manual or six-speed automatic, depending on specific
2015 Peugeot 308 & SW Brochure
By 2015, the 308 and SW estate had reached Australian showrooms as a complete family proposition, though local buyers encountered the petrol-only powertrain lineup—diesel remained unavailable in that market. The sedan and wagon shared the same platform, offering buyers a choice between urban agility and practical load space in a market where both segments competed fiercely.
2016 Peugeot 308 & SW Brochure
By 2016, the 308 faced stiff competition from the Volkswagen Golf and Ford Focus, yet Peugeot's Australian lineup held its ground with two engine choices: the 1.6-litre diesel producing 120 hp or the turbocharged 1.2-litre petrol at 130 hp. The SW estate variant mirrored this powertrain strategy, offering practical five-door versatility against rivals focused on compact sedans.
2018 Peugeot 308 & SW Brochure
By 2018, the 308 range had solidified its place as a three-body proposition: the five-door saloon, the SW estate, and a two-door coupé variant for markets that still demanded it. The refresh brought sharper styling cues and a restructured engine lineup spanning 1.2-litre petrol turbos through to a 2.0-litre diesel producing 150 hp. Buyers across Australia, Ireland, and Japan co
2023 Peugeot 308 & SW Brochure
Arriving in 2023, the eighth-generation 308 faced a crowded segment where the Volkswagen Golf, Toyota Corolla, and Hyundai i30 had already established strongholds. Peugeot's answer was a sharper design language and a more assertive interior, backed by a 1.2-litre turbocharged engine producing 130 horsepower. The SW estate variant offered practical rivals to the VW Golf Alltrack
2024 Peugeot 308 & SW Brochure
By 2024, Peugeot's compact saloon and estate arrived with a refreshed grille and updated digital dashboard to compete directly with refreshed rivals in the C-segment. The standard petrol engine, a 1.2-litre turbo good for 130 hp, paired with an eight-speed automatic or manual gearbox depending on market. UK buyers found enhanced driver assistance packages and a wider colour pal
2018 Peugeot 308 & SW GT Line Brochure
By 2018, the 308 had matured into a credible compact-car alternative in a segment where the Golf and Focus still commanded attention. This generation's GT Line trim—powered by a turbocharged 1.6-litre good for 205 hp—appealed to buyers seeking sportier credentials without abandoning daily practicality. The SW estate variant extended cargo reach significantly.
2021 Peugeot 308 Advantage Series Brochure
By 2021, the Advantage trim occupied contested ground against the Golf and Focus, offering more equipment than entry models while undercutting higher trims. Peugeot positioned it for buyers seeking mainstream safety and connectivity without luxury pricing. The 1.2-litre turbocharged petrol engine produced 110 hp, adequate for European daily driving.
2023 Peugeot 308 Blue Nappa Edition Brochure
Japan received the 308 Blue Nappa Edition as Peugeot's answer to buyers seeking European sophistication beyond the usual compact suspects. The 2023 specification brought a 1.2-litre turbocharged petrol engine producing 130 hp paired with leather-appointed cabin trim, targeting a market where French design rarely competed directly against the established Japanese and Korean riva
2009 Peugeot 308 CC Brochure
By 2009, the 308 CC reached Australian and British markets as a pragmatic answer to convertible buyers seeking something beyond the typical soft-top formula. The retractable steel roof mechanism proved decisive—owners gained a genuinely usable boot when the roof stowed, unlike fabric-topped rivals that consumed cargo space. Engine options ranged from a 1.6-litre petrol unit pro
2011 Peugeot 308 CC Brochure
The 2011 308 CC arrived in European markets as a pragmatic alternative to pricier rivals. Where the Eos demanded more cabin space and the Cooper offered sportier credentials, Peugeot's offering split the difference: a 1.6-litre four-cylinder good for 120 hp, paired with a folding steel roof that stowed neatly behind the rear seats. French buyers particularly favoured the simpli
2012 Peugeot 308 CC Brochure
The 308 CC's 1.6-litre petrol engine, producing 120 horsepower, drove through a five-speed manual or optional four-speed automatic gearbox—a pairing that reflected the market's preference for straightforward efficiency. By 2012, the retractable hardtop mechanism had matured through a generation of refinement, and buyers weighed it against the BMW 1 Series Convertible and Volksw
2016 Peugeot 308 GT Brochure
By 2016, Peugeot's hot hatch portfolio sat between the 208 GTi and the 308 S16, making the 308 GT a middle ground that buyers actually wanted. The 205 hp turbocharged 1.6-litre engine paired with a six-speed manual or automatic gearbox offered enough spark for weekend driving without the extreme maintenance costs of higher-tier rivals. Competitors like the Volkswagen Golf GTI a
2014 Peugeot 308 GT & SW GT Brochure
The 2014 GT line arrived as a dual-body proposition: the three-door saloon and the SW estate, each turbocharged and diesel-powered to compete directly against the Focus ST and Golf GTI crowd. Buyers could specify the 200 hp 1.6-litre petrol unit or stick with the torque-rich 2.0-litre diesel good for 163 hp, both paired to a six-speed manual. The package included lowered suspen
2019 Peugeot 308 GT Line Brochure
The 2019 GT Line landed in Japan as Peugeot's answer to a segment dominated by Toyota's Auris and Honda's Civic—compact sport-conscious saloons that demanded European styling without sacrificing practicality. The Japanese market received the petrol engine exclusively, a deliberate choice reflecting local fuel preferences and dealer network realities at the time.
2019 Peugeot 308 GT Line Black Pack Brochure
By 2019, the 308 GT Line Black Pack was destined exclusively for the Japanese market—a territory where Peugeot's sportier variants found their most receptive audience. The matte-black roof, darkened trim, and turbocharged 1.6-litre petrol engine delivering 205 hp positioned it as a premium alternative to the Toyota Auris and Honda Civic in that region. This Japan-specific confi
2015 Peugeot 308 GTi Brochure
When Peugeot refreshed the 308 GTi for 2015, it arrived in a segment where hot hatchbacks were becoming more accessible yet more serious. The 1.6-litre turbocharged engine produced 200 horsepower, positioning it squarely against the Volkswagen Golf GTI and Ford Focus ST. Three-door and five-door bodies meant buyers could choose between outright sportiness and everyday practical
2016 Peugeot 308 GTi Brochure
By 2016, hot-hatch rivals had grown bloated and expensive; the GTi arrived as a deliberate counter-statement. Against the Focus ST and Civic Type R, Peugeot's 208 PS turbocharged 1.6-litre felt leaner, more communicative through the steering. Australian buyers received the full sport suspension tune—lower, stiffer, rewarding precision over brute acceleration.
2017 Peugeot 308 GTi Brochure
By 2017, the GTi reached markets where hot-hatch buyers faced a choice: German precision or French agility. The 270-hp turbocharged 1.6-litre engine and Michelin Pilot Sport tyres came as standard, a signal that Peugeot had abandoned apology. Japanese importers received the full European specification, while dealers in France and Germany emphasized the car's track-day credentia
2018 Peugeot 308 GTi Brochure
The 2018 GTi retained its turbocharged 1.6-litre heart, now producing 208 horsepower through a revised fuel-injection system that sharpened low-end response. That mechanical foundation—paired with a six-speed manual transmission and Peugeot Sport's track-tuned suspension geometry—gave it an edge against the Ford Fiesta ST and the Renault Clio RS in hot-hatch territory. Malaysia
2019 Peugeot 308 GTi Brochure
By 2019, Peugeot offered the GTi in two distinct bodystyles through Japanese dealers: the three-door hatchback remained the core offering, while a five-door variant expanded appeal to buyers seeking practicality without sacrificing the 270 hp turbocharged engine. A Sport trim with Alcantara steering wheel and darkened alloys completed the range, positioning it against hot hatch
2020 Peugeot 308 Roadtrip Brochure
The 1.2-litre turbocharged petrol engine delivered 110 horsepower, enough for steady progress without excessive fuel consumption—a pragmatic choice for buyers seeking everyday reliability over performance thrills. By 2020, this powertrain had proven itself across European markets, and the Roadtrip variant leveraged that dependability while adding all-terrain styling cues. Roof
2015 Peugeot 308 S Brochure
By 2015, the refreshed 308 S faced stiff competition from the Golf VII and Mazda3, yet Peugeot's offering held its ground through a combination of practical packaging and accessible pricing. The petrol engine delivered 120 horsepower, sufficient for the compact-sedan segment where buyers weighed fuel economy against performance. Chinese dealers found the S trim struck the right
2017 Peugeot 308 S GTi Brochure
Argentina received the 308 S GTi during a period when hot hatchbacks were gaining traction in Latin American markets. The 1.6-litre turbocharged engine, producing 208 horsepower, positioned this variant between affordable performance and genuine sporting intent. Buyers weighed it against the Golf GTi and the local Ford Fiesta ST—both strong competitors in Buenos Aires showrooms
2014 Peugeot 308 SW Brochure
By 2014, the 308 SW estate competed directly against the Volkswagen Golf Variant and Ford Focus Estate by offering buyers a practical 1.719-litre cargo hold with a lower purchase price. The five-door lineup included a 1.6-litre petrol engine rated at 120 hp alongside a 115 hp diesel option, both delivering modest but adequate performance for family motoring. Peugeot's revised i
2016 Peugeot 308 SW Brochure
By 2016, the second-generation 308 SW faced a shifting market where compact estates competed fiercely against rising crossovers. Peugeot armed it with efficient turbocharged engines—a 1.2-litre petrol unit developing 130 horsepower or a 1.6-litre diesel—and a refreshed interior that buyers compared directly against the Volkswagen Golf Estate and Ford Focus wagon. The updated st
2017 Peugeot 308 SW Brochure
By 2017, the 308 SW faced tough competition from the Volkswagen Golf Estate and Ford Focus Estate in UK showrooms, yet Peugeot's practical five-door held its own through sharper pricing and a cleaner-running 1.6-litre diesel good for 120 hp. British buyers appreciated the straightforward trim structure and the 612-litre boot that swallowed family luggage without fuss. The revis
2022 Peugeot 308 SW Brochure
By 2022, the estate had matured into a practical answer for buyers seeking space without the bulk of a traditional MPV. Against competitors like the Volkswagen Golf Alltrack and Škoda Octavia Scout, Peugeot positioned the SW as the thinking driver's load-carrier—combining 1.2-litre turbocharged petrol with optional plug-in hybrid power delivering 225 PS system output. The refre
2023 Peugeot 308 SW Brochure
By 2023, the estate market had shifted toward crossovers and SUVs, yet Peugeot's 308 SW held its ground against rivals like the Volkswagen Golf Alltrack and SEAT Tarraco. The petrol engine lineup—a turbocharged 1.2 producing 130 horsepower—proved sufficient for buyers prioritizing efficiency over raw pace. The Japanese market saw limited availability, making this brochure a cur
2021 Peugeot 308 SW Blue Lease Brochure
Facing competition from the Volkswagen Golf Alltrack and Volvo V60 Cross Country in 2021, Peugeot's 308 SW positioned itself as the practical alternative for buyers seeking estate versatility without premium pricing. The Blue Lease variant offered fleet customers a 1.5-litre diesel good for 130 hp, paired with connected services that appealed to corporate mobility programs acro
2015 Peugeot 308 Sedan Brochure
The 2015 sedan paired a transversely mounted 1.6-litre petrol engine producing 117 horsepower with a five-speed manual or four-speed automatic gearbox, giving buyers in China a practical alternative to the segment's established players. That powertrain choice—modest but proven—reflected Peugeot's strategy: reliable, efficient transport for buyers navigating rapid urbanisation w
2016 Peugeot 308 Sedan Brochure
By 2016, the 308 sedan lineup offered buyers a choice between petrol and diesel powerplants, each tuned for the Chinese market's appetite for fuel efficiency and daily commuting reliability. The 1.6-litre diesel delivered 120 hp, while petrol variants provided a different character. Trim levels ranged from practical base models to well-equipped upper variants, each with distinc
2019 Peugeot 308 Sedan Brochure
By 2019, Peugeot's sedan strategy in China had matured into a distinct proposition: buyers wanted European design credibility paired with generous rear legroom and modern infotainment. The 308 Sedan delivered exactly that calculus. Right-hand-drive markets and left-hand configurations shared the same fundamental architecture, though specification levels and powertrain options r
2019 Peugeot 308 Tech Pack Brochure
When the 308 reached Japanese showrooms in 2019, Peugeot positioned the Tech Pack as a bridge between efficiency-focused buyers and those seeking modern driver aids. The 1.2-litre turbocharged petrol engine producing 110 or 130 horsepower offered respectable fuel economy in a market where practicality mattered. Standard equipment included adaptive cruise control and lane-keepin
Frequently asked questions
How many documents are in the Peugeot 308 archive?
The archive contains 97 original documents spanning dealer catalogs, brochures, press kits, and factory literature. This collection represents one of the most comprehensive digital records available for the 308 model line, covering everything from standard editions to special variants and limited releases across nearly two decades.
What years does the 308 archive cover?
Documents span from 2007 through 2024, capturing the full lifecycle of the 308 from its market launch to present day. This 17-year window ensures you can track design evolution, specification changes, and market positioning across multiple generations and refresh cycles.
Can I use these documents for 308 restoration or research?
Yes. Original factory literature is invaluable for restoration work, providing authentic specifications, option codes, color palettes, and trim configurations. Dealer catalogs show period-correct equipment and accessories, while press materials document engineering changes and design intent—essential references for any serious restoration project.
How many different markets are represented in this collection?
The archive includes documents from 19 distinct markets and regions. This geographic breadth reveals significant variations in equipment, trim naming, pricing strategies, and feature availability across European and international markets—valuable context for understanding local market positioning.
What special editions and variants are covered?
The collection documents five distinct series: the standard 308, the 308 and 408 Roland Garros editions, the 308 Advantage Series, the 308 Blue Nappa Edition, and the 308 CC convertible. Each variant is represented by original marketing and specification materials from their respective launch periods.
How does this archive page differ from the 308 catalog page?
The archive page focuses on the documents themselves—their provenance, market coverage, and research value. The catalog page presents the car's specifications and features. Here you explore what original sources exist and how they document the model's history across regions and generations.
How often is the 308 archive updated with new documents?
The collection is continuously expanded as rare and previously uncatalogued literature surfaces. New acquisitions are added throughout the year, particularly period-correct regional variants and specialized dealer materials. Check back regularly for recently digitized documents from previously under-represented markets.