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Year-by-year archive pages with brochure PDFs, core specs, and links to related models.
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Audi 100
This archive contains 59 brochures documenting the Audi 100 from 1968 to 1994. The collection spans four generations of this executive sedan, drawing from dealer catalogs across ten international markets. Automotive historians, enthusiasts, and researchers will find a comprehensive record of the model's evolution in design, engineering, and marketing strategy throughout nearly three decades.
Multi-marketMarket
59PDFs
1968–1994Production
23Model years
Why it matters
Original manufacturer materials document equipment and options exactly as they were offered.
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1968 Audi 100 Brochure
When Audi introduced the 100 in 1968, it arrived with a transversely mounted 1.8-litre four-cylinder good for 112 horsepower—a choice that set it apart from the longitudinal-engine orthodoxy that dominated the segment. Buyers weighing it against the Mercedes-Benz W115 or BMW 2002 found a car that prioritised interior space and handling refinement over raw displacement. The plat
1970 Audi 100 Brochure
The 1970 Audi 100 arrived with a transversely mounted 1.8-litre four-cylinder engine good for 100 horsepower and front-wheel drive—a configuration that gave it handling advantages over the rear-driven competition of the era. Power steering and disc brakes came standard, positioning it as a sophisticated alternative to the Mercedes 200 and BMW 2002 in Danish showrooms.
1976 Audi 100 Brochure
By 1976, Audi's 100 catalogue offered buyers a saloon and estate, each powered by the 2.0-litre five-cylinder engine rated at 100 bhp. The saloon dominated European fleets, while the estate found favour among families seeking practicality without sacrificing the upright driving position that defined executive cars of the era. Both shared the same fully independent suspension an
1977 Audi 100 Brochure
By 1977, Audi's 100 had established itself as a credible alternative to the Mercedes 200 and BMW 520i—not quite their equal in prestige, but offering sharper handling and better value. The updated saloon lineup competed on efficiency and engineering substance, drawing buyers who valued precision over badge-worship.
1978 Audi 100 Brochure
Against the Mercedes-Benz 200 and BMW 520, the 1978 Audi 100 carved out a reputation for technical precision rather than prestige alone. Its 2.0-litre engine, producing 100 hp, powered a car that prioritized efficiency and handling over raw performance. British buyers appreciated the five-speed transmission and forward-thinking dash layout that set it apart from more conservati
1979 Audi 100 Brochure
By 1979, the 100 was reaching British and Dutch markets as a serious alternative to the Mercedes 200 and BMW 520i. Three brochure editions documented its spread across northern Europe, each tailored to left-hand-drive and right-hand-drive configurations. The 1.9-litre five-cylinder engine, producing 100 hp, powered versions that appealed to buyers seeking German engineering wit
1980 Audi 100 Brochure
When 1980 arrived, the Audi 100 faced formidable competition from the Mercedes-Benz W123 and the BMW 5 Series, yet buyers who valued engineering over badge prestige found the Audi's 2.0-litre five-cylinder engine, producing 100 horsepower, delivered composed performance without the price premium. The sedan's refined handling and modern interior convinced a growing number of Nor
1981 Audi 100 Brochure
By 1981, the 100 faced formidable competition from the third-generation 5-Series and the latest Mercedes 200, yet Audi carved its own path. The 136-horsepower five-cylinder engine delivered smooth mid-range torque without the fuel consumption of larger rivals. Buyers who rejected ostentatious badging but craved genuine engineering found their answer here. The car's reputation f
1982 Audi 100 Brochure
The 1982 100 carried a transverse 2.1-litre five-cylinder engine rated at 115 horsepower, paired with either a four-speed manual or three-speed automatic—a straightforward formula that faced stiffening competition from the BMW 3 Series and the emerging Japanese sedans flooding British and Scandinavian showrooms. Audi's engineering answer was understated: solid overhead-cam arch
1983 Audi 100 Brochure
By 1983 the 100 saloon faced stern competition from the BMW 3 Series and Mercedes 190, yet Audi's approach was different: a five-cylinder engine good for 136 horsepower, front-wheel drive, and a roomier cabin than many rivals. The brochure offered buyers a choice between the standard model and the more heavily appointed variant, with leather and walnut trim filtering down from
1984 Audi 100 Brochure
By 1984, the 100 arrived as Audi's answer to buyers seeking executive restraint without fuss. It faced the Mercedes 190 and the BMW 3 Series across Europe, yet undercut both in price while matching their build quality. The saloon dominated sales, though the Avant estate captured a growing audience of practical-minded professionals. Five-cylinder engines ranging from 1.6 to 2.2
1985 Audi 100 Brochure
By 1985, the 100 faced mounting pressure from the BMW 3 Series and Mercedes 190, yet Audi's refined five-cylinder turbocharged engine—rated at 170 horsepower—delivered a compelling alternative. The updated bodywork cut drag coefficient while maintaining the spacious interior that buyers in this segment demanded. Buyers chose it for engineering substance over badge prestige.
1986 Audi 100 Brochure
By 1986, the 100 arrived in Dutch showrooms as a mature competitor against the Mercedes 190 and BMW 3-series, offering buyers a different kind of German engineering promise. The five-cylinder engines—ranging from 100 to 136 horsepower depending on specification—gave it practical versatility without the premium badge pricing. Quattro all-wheel drive remained the brand's distingu
1987 Audi 100 Brochure
The 1987 100 carried forward a 2.0-litre four-cylinder delivering 100 horsepower, though buyers seeking more punch could opt for the 2.2-litre variant good for 130 PS. This generation's platform proved robust enough to compete against the BMW 3 Series and Mercedes 190 in the executive sedan segment, where German engineering credentials mattered most. Audi's transverse five-cyli
1988 Audi 100 Brochure
By 1988, the 100 faced stiffer competition from the BMW 525i and Mercedes 190E—yet Audi's five-cylinder engines, producing either 160 horsepower or 200 with turbocharging, gave it a clear advantage in responsiveness. The chassis tuning favored balance over raw power, making it a choice for drivers who valued composed handling over prestige badges.
1989 Audi 100 Brochure
By 1989, Audi's 100 had established itself as the thinking buyer's alternative to the Mercedes-Benz W124 and BMW's new 5-Series. The model arrived in Dutch showrooms with a refined 2.3-litre engine producing 136 horsepower, paired to a five-speed manual or optional four-speed automatic gearbox. Its appeal lay not in flashiness but in engineering competence and the promise of lo
1990 Audi 100 Brochure
By 1990, the 100 faced mounting pressure from the BMW 525i and Mercedes-Benz W124 in the executive sedan class. Audi countered with a refined cabin, available all-wheel drive on select markets, and a choice that spanned from a 1.8-litre four-cylinder good for 100 horsepower to that 2.8-litre V6 producing 174 horsepower. The brochure showcased three distinct trim levels, each ta
1991 Audi 100 Brochure
When the 1991 catalogue reached Swiss and Dutch showrooms, the 100 held its own against the Mercedes 190 and BMW 3 Series through sheer breadth of engine choice. Buyers could order the entry-level 2.3-litre five-cylinder at 133 horsepower, or step up to the 2.8-litre V6 delivering 174 horsepower. All-wheel drive remained the differentiator that pulled pragmatic buyers away from
1992 Audi 100 Brochure
By 1992, the Audi 100 occupied a curious middle ground between the sport-focused BMW 5 Series and the conservative Mercedes-Benz W124. Buyers in that year faced a choice: the German saloon with Audi's trademark four-wheel drive system, or the more conventionally rear-driven rivals. The 100 offered a 2.8-litre V6 good for 174 horsepower, alongside four-cylinder alternatives prod
1993 Audi 100 Brochure
By 1993, the 100 had reached its final generation before the A6 nameplate arrived, and Audi reserved the Dutch market's right-hand-drive specification for select variants. The saloon and Avant estate shared the same platform, with buyers choosing between petrol engines ranging up to the 2.8-litre V6 producing 174 horsepower. This was Audi's answer to rivals demanding both refin
1994 Audi 100 Brochure
By 1994, Audi's 100 lineup relied on two distinct powertrains: a 2.0-litre five-cylinder producing 115 horsepower for everyday buyers, and a 2.8-litre V6 good for 193 hp where performance mattered. The mid-cycle refresh brought dual airbags and ABS as standard across all models, reflecting the decade's shift toward crash protection as a baseline expectation. Buyers weighed it a
1994 Audi 100 & 80 TDi Brochure
By 1994, the Dutch market received both the 100 and 80 TDi with the same five-cylinder turbodiesel engine, a 1.9-litre unit developing 90 horsepower and 210 newton-metres of torque. These were positioned against the Mercedes-Benz 190D and BMW 318d in a segment where fuel economy and low running costs mattered as much as performance. Audi's direct-injection technology gave it a
1977 Audi 100 5E Brochure
By 1977, the 100 5E faced stiff competition from the Mercedes 200 and BMW 520, yet Audi's entry-level executive sedan held its ground through sheer competence. The range offered both sedan and Avant variants, with the inline five-cylinder delivering 136 horsepower in a package that prioritized reliability over flash. Danish buyers appreciated the straightforward engineering.
1978 Audi 100 5E Brochure
When the 1978 100 reached markets, Audi positioned it squarely against the Mercedes W123 and BMW 3 Series—cars that dominated the upper-middle segment. The saloon's 2.1-litre five-cylinder engine delivered 136 horsepower, enough to compete with German rivals while maintaining the efficiency buyers increasingly demanded. Japanese and Scandinavian markets received left-hand-drive
1982 Audi 100 5E Brochure
By 1982, the fifth-generation 100 reached UK showrooms as Audi's answer to the BMW 320 and Mercedes 190E. Front-wheel drive separated it from rivals relying on rear-axle layouts, while the longitudinal engine placement preserved interior space. A 1.6-litre entry unit climbed to a 2.2-litre variant producing 136 horsepower. This technical distinction gave Audi a competitive edge
1986 Audi 100 Ascott Edition Brochure
In 1986, the Ascott Edition arrived as Audi's answer to a market saturated with conservative executive cars. While the Mercedes W124 and BMW 5 Series commanded prestige through tradition, Audi pitched this variant as the thinking driver's choice—understated, engineered for substance over flash. French buyers particularly warmed to its restrained elegance and the promise of Teut
1977 Audi 100 Avant Brochure
By 1977, the Avant estate arrived as Audi's answer to families who rejected the compact Golf estate for something more substantial. Its 2.0-litre five-cylinder delivered 100 horsepower—enough to outpace rivals in the mid-range segment where Mercedes and BMW left room for a smarter alternative. The cargo floor sat lower than competitors', and the rear overhang stretched to 1,040
1978 Audi 100 Avant Brochure
Against the Mercedes-Benz E-Class estate and the BMW 5 Series Touring, the 1978 Audi 100 Avant carved a path through the executive wagon segment with its transverse-mounted 2.0-litre five-cylinder engine producing 100 bhp. British and German buyers appreciated the practical cargo space without sacrificing the composed, angular aesthetics that defined Audi's mid-range positionin
1979 Audi 100 Avant Brochure
When the 100 Avant reached British and Dutch showrooms in 1979, it arrived as a practical riposte to the bloated saloon-estate divide. The five-cylinder engine produced 136 horsepower with an efficiency that made rivals look wasteful. Here was a car for buyers who valued space without sacrifice—and Audi's air suspension proved it could ride like nothing else in its class.
1983 Audi 100 Avant Brochure
Under the hood sat a choice of three engines: the 1.6-litre petrol unit delivering 75 hp, a more muscular 2.0-litre good for 100 hp, or the thrifty diesel option rated at 70 hp. What distinguished the 100 Avant from sedan rivals that year was its commitment to cargo space without sacrificing the refined ride quality Audi buyers expected. The combination made it a shrewd alterna
1984 Audi 100 Avant Brochure
By 1984, the Swedish market received the Avant in its estate configuration, a choice that reflected regional priorities for versatile family transport. The five-cylinder 2.2-litre engine produced 136 hp, making it competitive in Scandinavia where practical load-hauling mattered as much as sedan comfort. Audi's Swedish dealers positioned it against rival wagons that lacked its e
1992 Audi 100 Avant Brochure
By 1992, the Avant faced stiffening competition from the BMW 3 Series Touring and Mercedes-Benz C-Class Estate, yet Audi's wagon held its ground through sheer practicality and the 2.8-litre V6's muscular 174 hp. The updated front end and revised cabin trim reflected Audi's commitment to keeping the C4 competitive in its final years before the next generation arrived. Dutch buye
1978 Audi 100 Avant CD Brochure
In 1978, the 100 Avant CD reached European markets as Audi's answer to buyers seeking estate practicality without sacrificing engineering substance. Left-hand-drive configurations dominated continental distribution, where the 1.9-litre engine delivered 136 horsepower through a robust five-speed transmission. The CD trim positioned it as a fully equipped alternative to rival wag
1979 Audi 100 CD Brochure
By 1979, Audi's 100 CD reached markets where Mercedes 280E commanded premium prices and BMW 530i dominated the executive class. This five-cylinder, 136-horsepower saloon offered transatlantic buyers a middle path: German engineering without the prestige markup, a practical alternative to both.
1987 Audi 100 CD Brochure
The 100 CD arrived in 1987 as a powerhouse in the executive sedan segment, where it faced stiff competition from the BMW 325 and Mercedes 190E. Its 2.3-litre five-cylinder engine produced 136 horsepower—enough to hold its own against rivals that cost considerably more. What set it apart was the combination of that output with a rigid chassis and Audi's front-wheel-drive enginee
1988 Audi 100 CS Brochure
By 1988, Audi's 100 CS faced competition from the BMW 525i and Mercedes-Benz 190E, yet held its own through mechanical substance. The 2.3-litre five-cylinder engine produced 160 horsepower—enough to challenge rivals without the fuel thirst of six-cylinder peers. Buyers valued the precise five-speed gearbox and the available limited-slip differential, which promised confidence t
1989 Audi 100 CS Quattro Brochure
In 1989, the 100 CS Quattro arrived as a genuine alternative to German and Japanese rivals dominating the executive sedan class. While the Mercedes 190E and BMW 325i held market share through heritage, Audi's 164-horsepower five-cylinder and permanent four-wheel drive offered something those competitors could not: traction and composure in all conditions. The brochure positione
1971 Audi 100 Coupe S Brochure
In 1971, Audi's coupé variant entered a competitive field dominated by the Opel GT and the BMW 3.0 CS. Against those rivals, the Coupe S offered a different proposition: a longer wheelbase inherited from the 100 sedan, paired with a 2.0-litre engine producing 115 horsepower. Buyers drawn to understated engineering over flamboyance found appeal in its straightforward four-cylind
1980 Audi 100 Formel E Brochure
Against the bloated saloons of 1980—the Mercedes-Benz W123 still dominating fleets, the BMW 3 Series climbing in price—Audi positioned the 100 Formel E as the economical answer. Its 1.6-litre engine produced 75 hp, modest but sufficient, and fuel consumption became the selling point when buyers worried about the second oil crisis aftermath.
1975 Audi 100 LS Brochure
By 1975, the 100 LS arrived in American showrooms as a measured response to the BMW 530i and Mercedes 280. The five-cylinder engine produced 100 horsepower from 2.1 litres, offering European refinement without the fuel thirst of its competitors. Buyers found a spacious four-door saloon that promised German engineering at a price positioned between mass-market sedans and true lu
1976 Audi 100 LS Brochure
By 1976, Audi positioned the 100 LS as a sophisticated alternative to the BMW 530i and Mercedes 280, targeting American buyers who wanted German engineering without the premium badge price. The 2.0-litre engine produced 100 horsepower, adequate for the era's highways. The LS trim brought velour upholstery and wood-grain accents that resonated with US buyers accustomed to domest
1990 Audi 100 Sport Brochure
By 1990, the Audi 100 Sport faced stiffening pressure from the BMW 520i and Mercedes-Benz 200E in the executive sedan arena. Audi's response was a 2.3-litre five-cylinder engine producing 133 horsepower, paired with a tighter suspension setup that rewarded spirited driving without sacrificing the composed ride buyers in this segment demanded. The Sport trim targeted drivers who
Frequently asked questions
How many documents are in the Audi 100 archive?
The archive contains 59 original documents covering the Audi 100. The collection spans from 1968 to 1994 and includes brochures, price lists, technical bulletins, and dealer catalogs from multiple markets and generations.
What time period does the archive cover?
Documents range from 1968 to 1994. This 26-year span captures the model's introduction through discontinuation, documenting all generations, facelifts, and variants produced during that era.
Can I use these documents for restoration research?
Yes. Original factory literature is invaluable for restoration projects. These documents provide detailed specifications, color options, equipment variations, and technical data that help authenticate and accurately restore vehicles to original condition.
Are different regional markets represented?
The collection includes materials from 10 different markets and regions. This allows comparison between European, North American, and other market versions, revealing market-specific equipment, trim levels, and local variants.
Which generations and variants are covered?
The archive documents the 100, 100 5E, 100 & 80 TDi, 100 Ascott Edition, and 100 Avant. This coverage shows the model's evolution across generations and body styles, including special editions and practical variants.
How does this archive page differ from the catalog page?
This archive page focuses on the original factory documents themselves. The catalog page describes the vehicle's technical specifications and features. Here you explore historical source materials rather than car data.
How frequently is the archive updated?
The archive grows regularly as new original documents are discovered and digitized. Update frequency varies, but we continuously work to expand the collection and add rare materials as they become available.